The Cape Town water crisis had us all shook. The rest of the world waited with bated breath as Day Zero crept up on The Mother City like the iceberg crept up on the Titanic (*cues Jaws soundtrack*). But while everyone else was spending their time feeling salty about the situation, there was a crew of product designers, hair specialists and innovators hard at work developing something truly fly.
Presenting WATERL<SS – it’s a range of hair care products that was co-designed by women in Cape Town during the water crisis and it’s the easiest way to get WOW hair without water. If this sounds like something you need in your life like yesterday, read on ‘cos we’re about to let you in on something real special.
WATERL<SS was created because waterless hair care is not just a trend, it’s a long-term way you can do your part to help the environment which is taking major strain. In fact, water scarcity is on its way to becoming a global reality. So yes, this is a train you wanna jump on like RN.
BTW, if the idea of dry shampoo conjures up images of you swatting away at your head like there’s something really ratchet going on up there, to get rid of white residue, say Goodbye Felicia to that struggle. You’re going to love the fact that the WATERL<SS shampoos, conditioners and hair refreshers leave no residue.
Is it for everyone though? Hell yeah! WATERL<SS products are suitable for ALL hair types. I mean we can all relate to water scarcity, time poverty and lifestyle craze but you don’t have to give up on good hair to do good by our planet. WATERL<SS works its magic in three ways – it leaves your hair feeling great, looking great and smelling great. We’re here for it in every way.
BTW, put your hands together for Cape Town because WATERL<SS is launching in March 2019, *exclusively at select Clicks stores and clicks.co.za.* Cape Town is about to set the stage for the rest of the world as the first city to launch globally and we’re super proud of that (humble brag).
Here’s what you’ll be able to spot on shelves from today:
WATERL<SS Whipped Clean Dry Shampoo Foam: This ultra-lightweight shampoo instantly revives hair, absorbing excess oil and leaving hair residue-free and smelling like you should be wearing a tiara. The 160ml can retails at R149.99 and the travel-size costs R69.99.
WATERL<SS Invisible Dry Shampoo: Designed not to leave a speck of residue on the hair, this dry shampoo keeps hair looking beautiful in an instant – wherever, whenever. The 160ml can retails at R149.99 and the travel-size costs R69.99.
WATERL<SS Forget the Frizz Dry Conditioner: This conditioner gives hair the softness and smoothness of a traditional rinse-off conditioner, without using water. Embrace the shine. The 160ml can retails at R149.99 and the travel-size costs R69.99.
WATERL<SS Instant Odour Detox Hair Refresher: These alcohol-free refreshers come in three different signature fragrances and offer instant odour-detox, static-control and anti-frizz benefits. The three fragrances are Touch of Melon and Herbs, Black Currant and Pineapple and Sweet Apple and Luscious Berry. The 50ml can retails at R99.99.
WATERL<SS hair care products are available at the following Clicks stores throughout Cape Town:
- Kenilworth Centre
- Cavendish Square
- Blue Route
- V&A Waterfront
- Cape Gate
- Canal Walk
- Gardens Centre
- Somerset Mall
- Gateway (Umhlanga)
- Sandton City (JHB)
We’re giving away a WATERL<SS hair care hamper worth R400 to four lucky readers!
- 1 x Dry Shampoo
- 1 x Dry Conditioner
- 1 x Hair Refresher
Connect with WATERL<SS on social media:
Youtube: Waterless Haircare
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