Since the start of Uber in March 2009, lives have been changed. As if the ease of getting a cab and paying with your credit card wasn’t enough, Uber’s launched its ‘surprise and delight’ mechanism to provide exclusive experiences to riders in cities across the globe, from LA to Cape Town. With Uber, on demand is in demand! Here are some of Uber’s coolest campaigns from around the world.
In the last few years, Uber has redefined the way people move from A to B. The app has also changed the way brands communicate with consumers. Uber partners with innovative companies that go beyond the usual marketing activations to bring unique campaigns to riders at the touch of a button. It’s all about ‘fastest fingers first’, ensuring that the quickest riders qualify for whatever is on demand.
So what kind of campaigns has Uber offered to riders since they hit the streets in 2009? Below are some of the more unique ‘Uber on demand’ activities that delighted Uber users.
Taking transport to another level in South Africa
Some of the first local on-demand experiences Uber offered were UberCHOPPER and UberYACHT. In Cape Town UberCHOPPER allowed users to select an UberCHOPPER option and location, after which riders were collected by an UberBLACK and taken to the V&A helipad for an amazing helicopter experience over the Mother City. UberYACHT allowed riders to enter a promotional code into the Uber app and secure a VIP spot on a yacht for a sunset cruise with some top international and local DJs.
Supporting local businesses in Nigeria
Uber loves celebrating cities and supporting local businesses. In September 2016, Uber assisted the Nuli Juice store located in Ikoyi, Lagos, after it was destroyed. Uber called on the community to support a #MadeinNigeria business by taking part in the campaign. This campaign allowed locals to request a Nuli combo on the Uber app just as they would request a ride. The combo deal included a chicken wrap and a small juice for N2 000.
Uber partnered with Dough Man Foods for Ghana Independence Day
Earlier this year, Uber celebrated a momentous 60 years of Ghanaian independence with a campaign called UberDonuts. Uber partnered with Dough Man, a favourite local business. Riders with the fastest fingers received a box of Independence Day-themed doughnuts that were delivered to their doorstep, for free!
Celebrating East African cultures
Earlier this year Uber teamed up with Roast by Carnivore in Kenya to celebrate East African cultures and cities by serving the most-enjoyed meal in Kenya. This exciting, on-demand service delivered nyama choma (roasted meat) for free to the people of Nairobi. This campaign was just one way of celebrating the vibrant East African cultures and connecting with riders and driver-partners in a memorable way.
Londoners jet off
Londoners had the opportunity to experience UberJET, a promotion that saw riders jetting their way to a destination of their choice. Uber teamed up with Absolut and offered anyone over the age of 25 the opportunity to be whisked off to the ultimate summer party location on a private jet. Winners departed from central London and were taken straight to the airport, where a private jet was waiting to take them away for 24 hours of fun and spontaneity.
WedMeGood across India
Uber made the lives of those getting hitched across India a whole lot easier by introducing UberWEDDINGS, which allowed hosts to buy a certain number of Uber rides on the WedMeGood website during 2016. The wedding party was able to share rides with guests and this allowed brides and grooms to better track travel expenses. UberWEDDINGS was also available in Washington DC, San Francisco, New York, Boston and LA.
Los Angeles received a transforming experience
In 2015, Uber teamed up with Paramount Pictures’ Michael Bay to create ‘Transformers: Age of Extinction – Optimus Prime in LA’, which was a very unique and exciting on-demand service where Transformer Autobots were on the move and riders had the chance to roll with a robot in disguise. In three US cities, riders were able to use the Uber app to request a pickup from Optimus Prime for 15 minutes! Who wouldn’t want to catch a ride with Optimus Prime?
A global experience
One of the most memorable global promotions that took place was UberIceCream. Riders in 69 countries and 400 cities were able to request an ice cream at a touch of a button. How convenient and exciting to be able to order ice cream by just opening the Uber app and not even having to leave your seat?
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