In 2019, TikTok, the short-form video-sharing app dominated the conversation. This year it surpassed 1.5 billion downloads and its’ power amongst teens in South Africa and the world is undeniable.
The app focuses on users creating short videos under 60 seconds which differ in subject and style. With regards to the content that South Africans are creating, there is a wide variety from comedic videos to singalongs and even videos from celebs like Pearl Thusi and DJ Zinhle.
The most popular TikTok influencer in South Africa is Wian Van Den Berg, a 22-year-old magician. Van Den Berg was previously a contestant on South Africa’s Got Talent. His videos have him performing street magic, as seen here:
Wian has 1.9 million followers, has created 118 videos and has total views of almost 200 000. He is 1150th in the world, which still puts him in the top 1% of TikTok users worldwide. According to TikTok analytics site, TikRank, Wian’s potential earnings based on his profile is $28 502 (which is about R417 182).
Behind Wian, in local rankings, is 19-year-old Chané Grobler from Pretoria. Chané has produced over 2000 videos. She has over 1.6 million followers and has done a collection of lipsyncing videos and skits to music:
According to TikRank, Chané has potential earnings of $7 904 (about R115 690) based on her profile.
Even though South African TikTok influencers are rising, we are still quite far behind the rest of the world. Currently, the top spot on the global chart is held by Loren Gray. Loren is a 17-year-old from the US and currently has over 35 million followers. She started out as a social media star on Musical.ly in 2015 and has since become a pop star since her social media presence grew.
She even has a song with Saweetie:
We can only forsee even more TikTok influencers rising in 2020!
Read more tech
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.