As 2018 comes to a close, we reflect on things we learned and the songs that shaped us. Can you remember the very first thing you streamed at 12:01 a.m. on January 1? Did you bop along to this year’s hottest Spotify Single? Maybe We Are the Champions blared as you celebrated the best football moments from the World Cup, or maybe you paid musical tribute to legends Aretha Franklin and Hugh Masekela. However you jammed this year, Spotify’s Wrapped* is here to look back—and listen—with you.
Your Year Wrapped
Available in South Africa for the first time, Wrapped allows you to rediscover and share the music and podcasts that formed your personal soundtrack in 2018.
Can you guess how many total minutes you streamed, which new artists you discovered, or your most played song in 2018? You don’t even need to, ‘coz Wrapped has you covered! Explore your most-played songs, artists, and genres, then share your personal Wrapped share card on social media. If you have Spotify Premium you’ll get to go even deeper, with access to additional insights about your year in listening.
And that’s not all! After previewing Wrapped, you’ll also be able to enjoy Tastebreakers, a personalised playlist that introduces you to new music from genres and artists you don’t normally explore—but ones that your personal taste profile hints you’ll like. Zayum! It’s like Spotify knows us better than we know us.
Your Name in Lights
Premium users also stand a chance at international fame. If you think your Wrapped share card rocks, submit it on the Wrapped site and it could be featured on billboards in locations around the world, including NYC’s Times Square, London’s Piccadilly Circus, and more.
*In all markets except the Middle East and North Africa
The Best of 2018
So, what did the rest of the world listen to in 2018?
2015 and 2016’s most-streamed artist, Drake, took home the crown once again in 2018. With 8.2 billion streams in 2018 alone, the Canadian rapper is now our most-streamed artist of all time. His album Scorpion and song God’s Plan took the top slots in their categories—with God’s Plan bringing in more than 1 billion streams.
Outside the obvious faves, some chart-breaking stars also reached the top. Ariana Grande’s 48 million plus monthly listeners raised her to the position of Spotify’s most-streamed female artist, following in the footsteps of three-time winner Rihanna. She dropped major hits throughout the year, including her fourth album, Sweetener and her latest single thank u, next (over 220 million streams!).
Hip-hop dominated Spotify’s charts in 2018, but Latin music continued its rapid growth. This year, three Latin artists—J Balvin, Ozuna and Bad Bunny—landed on the top-10 most-streamed artists’ list, while last year, Daddy Yankee was the only Spanish-speaking artist to reach the top 10.
Dominican-American singer Cardi B, the third-most-streamed female artist of 2018, and Cuban-American singer Camila Cabello, the fifth-most-streamed, are also representing their Latin heritage through music. The genre is making its mark in playlists, with both ¡Viva Latino! and Baila Reggaeton finishing the year as Spotify’s third-and fourth-most-followed playlists.
In 2018, we also added more podcasts to our growing selection, bringing the total episodes available, to almost 7 million. Listeners have enjoyed top podcasts like The Joe Budden Podcast, as well as Amy Schumer Presents: 3 Girls, 1 Keith and Spotify’s Dissect, which offers a deep-dive analysis of popular music albums. The most popular topics are crime-and-mystery podcasts, such as My Favorite Murder, Crime Junkie, and Crimetown.
So who was your top artist of 2018? To find out, go to spotify.com/2018. Relive the best of your favourite artists and albums in a personalised playlist, or browse through the most-streamed songs and artists this year here. Whether your top genre of 2018 was hip-hop, alternative rock, country, or ASMR, all we can say is: That’s a wrap!
Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com -to embed Spotify into a website – right click on any playlist, go to ‘share’ and copy the embed code.
Connect with Spotify on social media using #SpotifySouthAfrica
This post was sponsored by Spotify.
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