When Instagram first launched it was a simpler time, when we were free to use the Valencia (or worse, Toaster) filter without risking public ridicule. Your timeline was chronological, videos were a thing but not, like, a big thing and, of course, Instastories hadn’t been
stolen from SnapChat dreamt up yet. Fast-forward to present day, where videos are, in the words of Mark Zuckerberg, a ‘megatrend’ RN, and Instagram is looking to launch a new, on-trend feature: really, really long videos.
In the early days of Instagram, video posts weren’t longer than 15 seconds, which was bumped up to a minute in 2016. Then Instastories were introduced, forever changing the way we waste our time (and subsequently destroy our data bundles). Instastories are the most-used function of the app, with around 300-million people using it every day. In keeping with this shift towards focusing on video content, Instagram is preparing to launch a new feature: much longer videos. We will soon be able to post videos that are up to an hour long. Good news for content creators, who have to post a shortened edit of their videos on Instagram and pray that people click the link in their bio to watch the full version on YouTube.
The plans are still being finalised so all we can do right now is speculate exactly how this is going to work. Are YouTubers going to become extinct? Is Instagram going to be the new Netflix? Does ‘Instagram and Chill’ have the same connotations? And when will they answer our prayers and bring back chronologically ordered timelines FFS?
Instagram has killed social platforms before – RIP, Snapchat – gone but never forgotten. Could YouTube be next on their hit list? We just can’t see it happening, but in a world where people happily watch videos of other people mashing their faces into bread, anything is possible, TBH.
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