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Zara is Making a Serious Move Towards Sustainable Fashion

Green is the new black.

Zara announced that it is making a move to make all clothing from sustainable fabrics by 2025. The Spanish fashion brand has expanded to be a worldwide presence in over 90 countries, making it one of the biggest fashion retailers in our world today. According to Forbes, Inditex is the third-largest clothing company in the world, with eight brands in their portfolio: Zara, Zara Home, Massimo Dutti, Pull&Bear, Bershka, Uterqüe, Oysho, and Stradivarius.

All of them have committed to the pledge, which promises that 100% of the cotton, linen, and polyester they use will either be more sustainable, organic or recycled by 2025.

When we consider the environmental impact of fashion, it is easy to see that it is not sustainable: it is the area with the second largest water consumption in businesses. The lifetime of a piece of clothing has reduced exponentially to what it was. In other words, we are producing more clothing than ever, buying more and more, but wearing them for shorter periods of time.

Zara’s commitment includes recycling and donating items of clothing that their costumers will be able to drop back into bins at their stores. According to the statement, they also committed to earning the top green certifications for buildings for their head offices, as well as for all of their stores to be more ecologically efficient, implementing 80% renewable energy across the company.

By 2020, Inditex commits to fully eliminate the use of plastic bags, a milestone already attained at Zara, Zara Home, Massimo Dutti and Uterqüe. And by 2023, all single-use plastics will have been totally eliminated for customers sales.

Pablo Isla the company’s CEO said that, ‘Sustainability is a never-ending task in which everyone here at Inditex is involved and in which we are successfully engaging all of our suppliers.’  We are all for sustainable fashion and applaud Zara’s commitment to the environment!

Read more: 6 Easy Ways To Join The Sustainable Fashion Movement in 2019

Feature image: @zara

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