The theme for 2020’s Vodacom Durban July is every fashion lover’s *DREAM*

The butterfly effect🦋


We’re getting mad excited to attend one of SA’s hottest annual horse races on the first Saturday of July, the Vodacom Durban July 2020. We also have some exciting news regarding the fashionable event. This year’s theme is *drumroll* ‘butterflies’! The theme leaves room for a whole array of exciting ways to dress up and style your outfit.

So, let’s talk butterflies. With their bright and bold colours and prints, and captivating way of gliding through the air, there is something totally mesmerising about these precious creatures. And, the best part is that they are all unique in their own way which gives future attendees quite a bit of room to play, outfit-wise. Scroll down for inspo on this year’s’ butterflies’ theme for the Durban July.

Outfit inspo for this year’s Vodacom Durban July 2020 ‘butterflies’ theme

1 Big, bold, and beautiful

Most butterflies stand out among the surrounding lush greenery due to their vibrant colours. Therefore, go out and be daring! Invest in a colourful dress that might put you a little outside your comfort zone, but will leave all eyes on you.

Vodacom IG: @tashoakley

Vodacom IG: @camilacoelho

2 Patterns on patterns, honey

There is no point in denying that butterflies have the most magical patterns on their wings. I could literally sit for hours and just appreciate the amount of detail. And that is why adding a dash (or a whole load) of print to your Durban July lewk could be the

Vodacom IG: @bonang_mVodacom IG: @oliviaculpo

3 The butterfly effect

The ‘butterfly effect’ means that when a small change is made, it can result in an even bigger impact. You all know that COSMO loves a sustainable queen, and that is why we are hoping to see some of you opting for a more sustainable approach to your look. So, why not rent a look, a more conscious way to wear a brand new ‘fit, or purchase an outfit from a eco-friendly brand. Read more on how to be a more sustainable fashion lover here.

Vodacom IG: @stylerotate

Vodacom IG: @hemploveza

4 Metallics are a thang

When butterflies spread their wings and soar into the sky, their colours start to shimmer. Use this opportunity to shine on the outside, like you shine on the side, with a pop of metallic — or do the damn things in a high-shine head-to-toe look.

Vodacom IG: @tokemakinw

Vodacom IG: @hoskelsa

5 Silhouettes that stand out

Since butterflies have the most unique shape, we recommend incorporating fun, unique shapes to your look. Puff sleeves are one of 2020’s biggest fashion trends and a great option for a standout silhouette. Other ideas include a-line looks, bow detail or a dress with a train for days. YOU DO YOU, BOO.

Vodacom IG: @annieidibia1

Vodacom IG: @sistas_felas

Shop these cute ‘fits for the Durban July now:


Maroon Puff-Sleeve Dress


Whimsical sheer puff sleeves on a body-con silhouette AKA an elegant-meets-sultry number.


Mini dress with ruching


This fuchsia fitted dress with a sheen finish = cuteness.


Graphic-printed maxi


A eye-catching graphic print in maxi dress form.


TDF Tie-dye

R450Sissy Boy

Tie-dye never looked so good!


Irridescent a-line dress

R699Milla at Superbalist

With its puff sleeves and cute flare silhouette, this cocktail dress will make you feel like a total babe.


Dreamy floral dress

R625Alysu on Style Rotate

Rent this feminine floral dress with cutout detail for a more sustainable approach.


We hope that inspiration is running high, and that everyone is excited to dress up and show up at the Vodacom Durban July. It is going to be so fun scrolling through Insta the day after the event. We cannot wait to see what everyone comes up with! FYI, we expect total *LEWKS*.

Feature Image: @bonang_m

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