Thebe Magugu Makes History As The First African To WIN The LVMH Prize

Making us proud AF!?

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Earlier this year, South African Johannesburg-based fashion designer, Thebe Magugu, made us super proud when he was chosen as one of the twenty finalists in line for the annual Louis Vuitton Moët Hennessy Prize. The prize was created to showcase and support young fashion designers around the world and according to Vogue, this year saw a record number of applicants: over 1,700 from 100 countries.


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Earlier this year Thebe attended the LVMH Prize 2019 showroom cocktail party, during Paris Fashion Week, and was rubbing shoulders with the likes of Gigi and Bella Hadid. He reportedly even got the nod of approval from Anna Wintour, when taking her through his collection.

Today we are BEYOND proud because Thebe won this year’s LVMH Prize! The award comes with a R4 911 150 cash prize and a year’s worth of mentoring from the group. What’s more is that actress Alicia Vikander, who’s also the face of Louis Vuitton, presented Thebe with the award saying: ‘The talent in this room quite simply stupefying, and the finalists represent the future of fashion.’

Not only is this a huge moment for African fashion (this marks the first time an African designer wins the LVMH Prize for Young Fashion Designers) and one that will go down in history, but this is a chance for the world to see just how talented African designers like Thebe are.

Thebe was voted the winner by a jury comprising of key industry players such as Dior’s first-ever female artistic director, Maria Grazia Chiuri, Marc Jacobs and Louis Vuitton’s creative director, Nicolas Ghesquière.


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The 26-year-old designer who studied at LISOF School of Fashion in Johannesburg founded his womenswear brand in 2017. This isn’t the first win for Thebe as earlier this year, he bagged the overall award for curation and fashion content at the International Fashion Showcase, supported by the British Fashion Council.

The LVMH winner’s collection will be available online at LVMH-owned e-commerce site About fifty pieces from the collections of the eight finalists are already exclusively available on the site.


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With everything happening in South Africa this week, we’re ecstatic to hear such great news! Well done, Thebe.

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