The Start Something Summer Fashion Show by Edgars was everything a fashion girl could want. From the glam red carpet to the gorgeous VIP guests and the fresh lewks on the runway, we’ve never been more inspired to show off our unique style and own our individuality.
There’s no better time to Start Something, and there’s no better time to own your look and express yourself, thanks to the bold inspiration from Edgars’ incredible showcase of fashion and accessories on the runway.
New Edgars Fourways Mall
The genius town-square design of the new Edgars Fourways Mall was the perfect setting for over 500 guests and live performances. We’re still shook by the beauty of MC Lerato Kganyago, who stunned on the runway, captivated the audience and even dropped a hot set that had everyone moving to the beat.
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The Trends You’ll Love
Playful florals and boldly reinvented neons are here to stay. Along with animal prints, palm leaves, plaids and stunning abstract details. From the beach to the street, the runway showcased boho, tie-dye and refreshed ’90s items we literally can’t wait to own.
Whatever your summer vibe, there’s a brand that will pique your interest – Free2bu, Charter Club, D66, J Exchange, Stone Harbour and Kelso, and select international brands including Guess, Sissy Boy, Mango and T.M. Lewin.
Kelso by Kentse
But for a moment, can we just talk about Kelso by Kentse by the Project Runway SA winner Kentse Masilo. She stole the Start Something Summer Fashion Show with her futuristic, origami-inspired designer wear. It was edgy, minimalist and effortless – basically everything we want our summer to be.
Fashion should be playful and her collection gives you the freedom to do just that. Think of exquisitely structured pieces influenced by origami style that are super-easy to wear, and you’ve just found the collection of your dreams. Kentse says, ‘Since partnering with Edgars, I’m more empowered. I see every day as an opportunity to be amazing, and stylish, and just … fabulous.’
‘From our just-launched online store to the first of our new concept stores like this one in Fourways Mall, to the seasonal fashion shows we’re staging, everything we’re doing is about creating a space of heightened experience, about creating a safe space for absolute and unapologetic self-expression. This is where we get to claim who we really are, and to start something new,’ says Edgars CEO Mike Elliott.
This post is sponsored by Edgars.
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