This week South Africa Fashion Week AW’18 started off with perhaps the most anticipated show, the Woolworths’ StyleBySA, that showcased collections by some of our most powerful local fashion designers.
The StyleBySA collection featured designs by Rich Mnisi, Wanda Lephoto, Thebe Magugu, Young & Lazy and Sindiso Khumalo who collaborated with Woolworths in creating the perfect synergy between high fashion and accessibility, as well as their own personal collections.
Models marched down the runway to Gqom beats (a music genre that started in Kwazulu Natal and is now gaining popularity globally) such as Bazoyenza by Busiswa featuring DJ Maphorisa and, wearing the hottest international trends in a local context, garments with powerful messages that question gender roles and strong African-infused textures and prints.
Woolworths made a bold statement with slogan apparel that conveyed messages of hope and positivity and hip street wear that encourage inspiring conversation on the streets, which showcases how clothing can be used as a powerful form of language.
80 one-off denim pieces from their RE: collection were re-imagined by top local designers and pre-loved denim pieces were reworked by Thebe Magugu, Rich Mnisi, Young & Lazy, and Wanda Lephoto.
“As a Fashion Editor, it was a truly proud moment to see our local designers showcasing such moving and awe-inspiring collections of such a high standard. Some of my favourite pieces were the pink Ostrich embossed coat, sheer shirt and red pants with large metal buckle by Thebe Magugu and the zebra and sheer trench coats by Rich Mnsisi which were paired with voluminous hats by Crystal Birch.”
The make up sponsor of SAFW, WBeauty, perfectly complimented the fashion in the season’s hottest colours and trends. The beauty looks that were seen on the runway included earthy warm tones of spice brights and chalky pastels, ultra-violet lips, graphic electric blue winged eyes and ofc, glowing radiant skin.
If you have all the fashion FOMO, diarise this:
Style By SA AW18 collections will be available online on the evening of 24 April and in select Woolworths stores (Sandton, Rosebank, Centurion, Pavilion, and Canal Walk) from 25 April, so you can start planning that inevitable shopping spree.
Some of the pieces that will be available in select Woolworths stores:
Read more style.