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We Spill the Tea on Prada's Latest Decision to Go Fur-free

This news is MAJOR!

And another luxury label joins the ‘no more fur!’ club! Prada has just announced that they are going fur-free. The luxury label joins designer brands Michael Kors, Gucci, Burberry, Coach, Chanel and Versace, who have all recently announced the same news.

With the sustainable fashion movement making waves in the industry, the pressure for brands to make more ethical and eco-friendly choices is real.

A Result of The Fur Free Alliance’s Sturdy Nudge?

Perhaps it was the Fur Free Alliance who launched an international campaign last year, calling on Prada to finally go fur-free, that convinced them to make this vital decision. Fast forward several months later and as of spring summer 2020, sister brands, Prada and Miu Miu will be fur-free.

This is Crazy Important News in The Fashion Industry:

This news is major because it shows that the fashion industry (and importantly, the designer and luxury goods industry) is finally recognising its dangerous role in the decline of the environment, being the second most polluting industry, and taking on the call to make more sustainable choices.

In a statement Miuccia Prada says: ‘The Prada Group is committed to innovation and social responsibility, and our fur-free policy…is an extension of that engagement.’ Miuccia also said it would focus on ‘innovative materials’ to meet ‘the demand for ethical products.’ The Fur Free Alliance also said that Prada was one of the, ‘fastest companies to go fur-free once positive dialogue began.’

 

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What About Leather?

There is no comment on leather and luxury skins, thus far. One step at a time, I guess? On the other side of the spectrum, there have been comments on the negative environmental impacts of faux furs and vegan leathers that are made out of polyester and are said to shed microplastics. The better of two evils?

 

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Either way, we’re extremely happy to hear this news and hope other brands follow suit!

Read6 Easy Ways To Join The Sustainable Fashion Movement in 2019

Feature image: @prada

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