Shop and live your truth in adidas Originals’ new Home of Classics pack

Iconic white sneakers for a new generation ⚡⚡

Home of Classics

adidas Originals has just launched a new Home of Classics pack which features the Supercourt, amazing classics like the Stan Smith, Superstar 80s, Continental 80, Rivalry Lo, and A.R. Trainer.

What adidas has been able to create is more than just sneakers – it’s a reflection of 50 years of iconic design and care. This pack is a symbol of individuality for everyone no matter your race, identity or culture. It’s an invitation to make new experiences and as the brand suggests, they’re made with care, worn without.

Break all the rules in white sneakers

White sneakers are no longer a trend – it’s a wardrobe classic and it’s here to stay. The only thing that has changed is the way you live in them. They’re not to be stored safely in a box or only worn when the weather is just perfect.

The new Home of Classics pack is designed to fit into every aspect of your life as a creator and individual. Every moment when you’re out in the world is the perfect moment to live your truth.

Home of Classics

Celebrate your style 

What makes the latest Home of Classics pack so incredible is the beauty in simplicity. Thes shoes don’t rely on high-tech features, but on the same simple and iconic building blocks: three stripes, white leather, and rubber. 

The pack includes three new editions of the Supercourt which reimagine the white leather tradition with modern colours. You’re gonna love that the inspiration taken from an archive of classic sneakers that broke records and rules for generations are present now. Get ready for the ultimate comfort thanks to premium leather on the upper and lining, and the linen sock lining. 

adidas is all about character 

Worn-in adidas sneakers are made timeless by you wearing them. You can tell that the shoes are made with care and every worn-in details speak of your life experiences. 

 

 

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the only way is up <3 #HOMEOFCLASSICS #createdwithadidas @adidasza music : @langamav

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In an exploration of what it means to be young today, adidas Originals South Africa created a campaign to celebrate the individuality and limitless, rebellious nature of the youth through a series of film and stills.

It featured local creators Tamara MoengNkululeko MasemolaLenzo Mangonyane, and Jakinda and Ayema of Stiff Pap – who all expressed their unique character within a studio setting. 

 

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stay original kids . #homeofclassics #createdwithadidas @adidasza music by: @langamav

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The creators were styled in all white by Didintle Ntshudisane with their worn-in Supercourt sneakers and it was directed by ANDPEOPLE. This iconic silhouette reflects the marks of the creators, and ultimately, the marks they leave on the cultures within their various industries.

Shop online and in-store now

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adidas Originals Supercourt Shoes

R1 499adidas South Africa

Described as the ultimate take on the classic, crisp, clean tennis style. Its shades of white create a look that’s in sync with warm-weather days.

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This post is sponsored by adidas.

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