Classic Meets Sustainable Fashion
The Converse Renew Denim collection can easily be described as a combination of a nostalgic pair of great-fitting jeans and the feeling of perfectly worn-in Converse sneakers. The brand’s strategy to upcycle worn denim jeans is creative and environmentally-friendly and it’s redefining cool. Denim is one of the most common materials that end up in landfills, and Converse’s process allows for any single source of upcycled textile to be crafted onto the upper of Chuck 70 high-tops or Ox.
The Birth of the Converse Renew Denim Collection
It started as a passion project, with employees experimenting with the repurposed materials to create unique canvas uppers for their sneakers. By utilising materials from their closet, each sneaker became an authentic presentation of their style and personality.
3 Colours, 3 Ways For Self-Expression
Converse is working with UK-based sustainable fashion brand and vintage retailer, Beyond Retro, to source tens of thousands of pairs of jeans, which are sorted into three colour groups – light, medium and dark – and ‘butterfly cut’ to create Chuck 70 shoe panels. Did you know that one pair of jeans makes approximately one pair of Chuck 70s? The Chuck 70 low-top and high-top sneakers feature the Converse Renew Chuck 70 licence plate, are lightweight with a durable rubber sole, and channel the concept of ‘worn, loved and repurposed’.
This post is sponsored by Converse.
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