9 Sustainable Fashion Brands for People Who Give a Sh*t About the Environment

Sustainable and stylish? We gotchu.

With the world becoming increasingly aware of the fashion industry’s hazardous effects on the environment, we are looking to support brands that give a sh*t about the environment. From niche brands that make their garments from recyclable materials, to those who make use of local manufacturing, there are plenty of brands out there who are doing their part for Mother Earth.

We can no longer ignore the astounding fact – the clothing and textile industry is the second largest polluter in the world, just after the oil industry. Shocking, huh?

Naturally, we all still want to look fabulous, while being our best eco-friendly selves – and, when we say fab, we mean fashionable AF. Luckily, a handful of South African brands are coming to the rescue with their beautifully crafted and utterly stylish eco-friendly wardrobe pieces.

Scroll down to read about the local brands who are making us jump on the ‘slow fashion’ wave, like, pronto – and then scroll a little further to shop our favourite pieces.

Read: 6 Easy Ways To Join The Sustainable Fashion Movement in 2019


View this post on Instagram


A post shared by Me&B (@me_and__b) on

9 Slow Fashion Brands That Will Get You Excited About Sustainable Fashion

1 Me&B

Started by a mother-daughter duo, Cape Town based clothing brand Me&B whispers promises of chic, high-quality garments that find the perfect synergy between the trendy and the classic – and they’re all made here in SA. Key pieces include tailored jackets, resort inspired dresses, jumpsuits and co-ords and trendy acetate jewellery and netted bags.


View this post on Instagram


A post shared by Me&B (@me_and__b) on

2 Akina

Akina is your online destination for swimwear that’s both timeless and eco-friendly. They make use of sustainably sourced fabrics, recycle almost 60% of their factory waste and donate leftover scraps. Read more about their sustainability journey here. Aside from their beautifully crafted swimwear (they pay careful attention to fit) they have launched an array of timeless dresses and chic pyjama sets.


View this post on Instagram


A post shared by Akina (@akinalabel) on

3 Sitting Pretty

Sitting Pretty is a brand that perfectly embodies relaxed-chic, with a hint of boho yet polished AF. Along with their major attention to detail, they focus on creating fashion through ethical manufacturing and environmentally-friendly sourced fabrics.


View this post on Instagram


A post shared by SITTING PRETTY (@sittingprettysa) on

4 Polymer by Amber

Polymer by Amber, sees a unique jewellery brand that makes (or should I rather say, bakes) one-of-a-kind earrings. Founder, Amber’s earrings see a bold variety of hand-shaped, circular and abstract-art inspired ear candy that are all impossible not to love. She makes each piece lovingly by hand, with clay, resin and paint, and no two pieces are the same. DM her on Instagram directly to place your order.


View this post on Instagram


A post shared by Polymer By Amber (@polymerbyamber) on

5 Hemp Love

Hemp Love is a brand for females, started by females. The brand sees an array of luxe separates made from sustainable fibres and they are committed to plastic-free packaging. They also collaborate with Green Engineering Solutions to develop natural dyes made from plant pigments to replace the synthetic dyes that are being used today.


View this post on Instagram


A post shared by HempLove (@hemploveza) on

6 Float Apparel

Float Apparel embodies the relaxed Cape Tonian life-style to a T. Expect: locally-made tees, crew neck sweaters, corduroy boiler suits and linen playsuits, made with 100% cotton and printed with organic ink. Their pieces are produced from start to finish in the Mother City – Cape Town – and garments are made in limited numbers so that each piece is unique.

View this post on Instagram


A post shared by Float Apparel (@float_apparel) on

Your Badge Statement

Your Badge Statement is a hand bag brand that is firmly routed in sustainability, and calls on the ‘fiercely conscious, wild-at-heart, good bag-habit-loving statement-makers of the world’. The brand boasts a line of handbags that not only serve up all the street-style hype a girl needs but that are made from up-cycled fabrics. Bonus: prices range from R250-R350 and won’t leave your wallet feeling très miserable.


View this post on Instagram


A post shared by Curated.Africa (@curatedafrica) on

8 Earthling & Moon

Earthling & Moon was dreamt up in Cape Town by Daniela Canny (who’s Instagram will make you drool, BTW) to offer a range of locally crafted clothing, swimwear and accessories. The brand is inspired by the spirit of nature and the power of the moon – and made ‘for the earthlings and moonchildren’. You can expect locally-made pieces with a whimsical feel, made from fabrics that are sourced locally, swimwear made from regenerated ocean waste and plastic-free and reusable packaging.


View this post on Instagram


A post shared by Earthling & Moon (@earthlingandmoon) on

9 January & June

Another stunning and sustainable local swimwear brand – January & June serves up sassy classic swimwear made from luxurious Italian lycra, manufactured from recycled fishing nets and plastic. Their swimwear is designed and made to make all women feel ‘bold, confident and above all beautiful’.


View this post on Instagram


A post shared by JANUARY & JUNE (@januaryandjune.swim) on

Shop Our Favourite Pieces From Local ‘Slow Fashion’ Brands:

1. Double Breasted Blazer

Wear this tailored blazer as a cover up with jean and heels, or as a blazer dress, with knee-high boots, for a urban-chic look.


2. Leopard Print Boxy Jacket

ICYMI, animal prints are all the rage. Wear this trendy jacket with a pair of black cargo pants and heeled boots for a look that turns heads.


3. Animal Printed Dress With Buckle Detail

This shirtdress is such an easy and trans-seasonal wear! Wear it in summer, with chic flats, and in winter, with killer boots – or even sneakers for slick street style.


4. Bandeau Bikini Top

The bandeau bikini top will continue to reign this summer! Wear yours with jeans for post-beach activities.

R700 Akina SHOP NOW

5. High-waisted Bikini Bottoms

High-waisted bikini briefs are a must for summer!

R500 Akina SHOP NOW

6. Straight Neckline Swimsuit

Wear this low-back one piece as swimwear or as a sexy top.

R1200 Akina SHOP NOW

7. Wrap Blouse

R799 Sitting Pretty SHOP NOW

8. Bow Tie Sandal

R1199 Sitting Pretty SHOP NOW

9. Jumpsuit With Waist Tie

Made with breathable organic hemp and cotton linen blend, this stylish sleeveless one piece is ideal to wear in summer or to layer up in winter.

R1959 Hemp Love SHOP NOW

10. Linen Playsuit

The boiler suit is one of the best trends to come due to its fuss-free one-look status. We love this classic corduroy one!

R700 Float Apparel SHOP NOW

11. Dungarees

Wear these trendy dungarees with a polo neck and boots in cooler weather or your bikini and  espadrilles when the suns out.

R850 Float Apparel SHOP NOW

12. Leopard Print Shopper

This leopard-print hessian bag with neon orange stitch detail will add a fun update to any look.

R320 Your Badge Statement SHOP NOW

13. Tartan Tote

Add this statement-making reusable urban shopper with a lightweight feel to your wishlist, pronto.

R300 Your Badge Statement SHOP NOW

14. Tie Bikini Top

Wear this adjustable bikini top as a crop top, with palazzo pants and a large sun hat.

R700 January & June SHOP NOW

15. Satin Slip Dress

The perfect day-to-night piece, this peach-hued slip dress oozes effortless femininity.

R899 Earthling & Moon SHOP NOW

16. Tangerine Bikini Bottoms

These strappy bikini bottoms are sexy AF! Mix and match them with different bikinis tops for a modern approach to swimwear.

R189 Earthling & Moon SHOP NOW

There we go, stylish and sustainable⚡️

Click here tips on how to dress more sustainably!

Read More Style. 

More From


Shop 23 Sep 2019 SHARE
Meghan Markle Just Gave The Wrap Dress New Meaning While On Tour In SA
Shop 23 Sep 2019 SHARE
Meghan Markle and Prince Harry Have Arrived in Cape Town Wearing Super-Chic Travel Attire
Shop 19 Sep 2019 SHARE
3 Lust-Worthy Spring 2020 Hair Looks We’re Stealing from NYFW