FYI, The Large Hat Pose Is Going to Be Summer's Biggest Instagram Trend

Throwing ALL the shade.

We’ve seen a couple of poses taking over the gram of late, like the infamous Flamingo pose – but WAIT, there’s a new pose going around the gram and all it involves is a big hat. Yes, a hat. The bigger the badder. And if you want, you can even strip down to your birthday suit, because said large hat will come through for you as the perfect shield.

So, who can we credit for bringing ‘big hat energy’ into the universe? We all know the Kylie Jenner and Amanda Ensing drama. If you need a recap here goes: Kylie Jenner posted a very saucy Instagram post, wearing a large straw hat and a large straw hat only, on a trip to Turks and Caicos in July. It then got rather heated when beauty influencer and Youtube vlogger, Amanda Ensing, took to social media to accuse Kylie of stealing her look (she had posted a similar pic in June). #BishStoleMyLook

Here Are Both Kylie and Amanda’s Big Hat Pics:

Kylie’s Pic:


View this post on Instagram


vacation mode

A post shared by Kylie ✨ (@kyliejenner) on

Amanda’s Pic:


View this post on Instagram


A post shared by 𝘼𝙈𝘼𝙉𝘿𝘼 𝙀𝙉𝙎𝙄𝙉𝙂 (@amandaensing) on

The Drama:

Amanda, who has 1.4 million Instagram followers (Kylie has 140 million) commented on Kylie’s photo saying that it looked ‘awfully familiar’. Kylie clapped back saying: ‘ur not on my mood board’ (she was apparently inspired by Pinterest). LOOL.


Ok, so WHO started it?

Sorry Kylie and Amanda but French designer, Jacquemus, who just so happens to be the king of large hats, posted the below images on the gram in March last year.


View this post on Instagram



A post shared by JACQUEMUS (@jacquemus) on

He also posted this very fine image of Solange owning what Kylie and Amanda may have thought was theirs. Side note: Are those sunglasses under her hat?! New style hack?


View this post on Instagram



A post shared by JACQUEMUS (@jacquemus) on

Ok, so enough about who started the big hat pose.

Here Are Those Who Are Owning The Big Hat Pose on Instagram:

K Naomi

Our homegirl recently made us shooketh by posting a pic in a big sun hat wearing only mid-waisted white bikini bottoms and looking flawless AF.


View this post on Instagram


A post shared by K Naomi Noinyane (@knaomin) on

Alicia Roddy

Style influencer, Lissy Roddyy, served up a whole lotta sass in a big black hat and swimsuit, with a touch of red lippie. Also, new styling hack: a tailored blazer over a sexy swimsuit. We likey.


View this post on Instagram


A post shared by Alicia Roddy (@lissyroddyy) on

Emily Ratajkowski

Emrata looking like a total snack wearing a polka dot bikini top, from her line, Inamorata, track pants and a ginormous – yes, you guessed it – hat.


View this post on Instagram


Summer 18 ✨ 📷 @livincool

A post shared by Emily Ratajkowski (@emrata) on

And the COSMO team even got involved…

Fashion Director, Cleo (moi) and Senior Beauty Editor, Zipho Ntloko


View this post on Instagram


A post shared by Cleo Marcopoulos (@cleopatramarco) on

Social Media Manager, Ashleigh Engel


View this post on Instagram


A post shared by Ash Engel (@aaash_engel) on

Multimedia Producer, Lufuno Ramadwa


View this post on Instagram


A post shared by Lufuno Ramadwa (@queenluffie) on

Ok, So Now That You Got The Scoop, Shop Your Very Own Big Hat Too:

1. Hibiscus

This one’s for the girl who’s all about standing out.

R1950 Crystal Birch SHOP NOW

2. Green Mamba

A more ladylike approach, channel your inner royalty with this ribbon adorned hat.

R1950 Crystal Birch SHOP NOW

3. Liquorice

Colour outside of the lines by owning this  visor-meets-wide-brim hat hybrid.

R950 Crystal Birch SHOP NOW

4. Atlantis

The perfect local alternative to a Jacquemus sun hat.

R1950 Crystal Birch SHOP NOW

5. Chaka Bolero

This one will make for real visual interest on the gram.

R890 Crystal Birch SHOP NOW

Now that we’re all about big hat energy, Crystal Birch, AKA SA’s hat kween, is throwing a soiree for the launch of her hat film ‘The Hat Factory Film’, directed by Maxime Thaysen – and you’re invited. Head to The Hat Factory on 25 September, 5pm-9pm, to join in on the celebrations.

*now go forth and throw shade, all summer long*

Read more style.

More From


Shop 19 Sep 2019 SHARE
3 Lust-Worthy Spring 2020 Hair Looks We’re Stealing from NYFW
Shop 18 Sep 2019 SHARE
Kim Kardashian Adds a Scented Candle to Her KKW Beauty Line
Shop 19 Sep 2019 SHARE
Would You Cop the adidas EQT Gazelle? Plus, Enter Now for a Chance to Win an adidas Hamper Worth R10 000