Gucci Apologises for Trying to Sell a 'Blackface Sweater'

Yikes all around.

Hey, hi, happy fashion week, we’re barely a few days in and a brand has already done something messed up. Great.

People are pretty angry with Gucci right now for trying to sell a balaclava-style sweater that resembles blackface. The turtleneck top features a big red cutout over the mouth, and it took approximately 0.02 seconds for Twitter to hone in on why that’s messed up.

Gucci saw the feedback and ultimately pulled the sweater from its site, but not before issuing an apology.

Twitter Apology:

‘Gucci deeply apologises for the offense caused by the wool balaclava jumper. We can confirm that the item has been immediately removed from our online store and all physical stores. We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. we are fully committed to increasing diversity throughout our organisation and turning this incident into a powerful learning moment for the Gucci team and beyond.’

The best response to that?

Well there you have it.

This post originally appeared on Cosmopolitan.com 

Feature Image: @gucci

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