Hey, hi, happy fashion week, we’re barely a few days in and a brand has already done something messed up. Great.
People are pretty angry with Gucci right now for trying to sell a balaclava-style sweater that resembles blackface. The turtleneck top features a big red cutout over the mouth, and it took approximately 0.02 seconds for Twitter to hone in on why that’s messed up.
— VENUS?”Viva la RESISTANCE!” (@blubuttafly16) February 7, 2019
Balaclava knit top by Gucci. Happy Black History Month y’all. pic.twitter.com/HA7sz7xtOQ
— Rashida (@fuckrashida) February 6, 2019
How does this keep happening with supposedly ‘luxury’ brands? No-one at Gucci clocked the similarity between the racist imagery of their $890 blackface jumper and Prada’s keychain – the latter of which was pulled from stores less than two months ago? Or do they just not care? pic.twitter.com/pNxTbuJeXV
— Charlie Brinkhurst-Cuff (@CharlieBCuff) February 7, 2019
So @gucci puts out a sweater that looks like blackface……
On Black History Month….
And then issues an apology because they didn’t know that blackface images are racist.
— Tariq Nasheed ?? (@tariqnasheed) February 7, 2019
Gucci saw the feedback and ultimately pulled the sweater from its site, but not before issuing an apology.
‘Gucci deeply apologises for the offense caused by the wool balaclava jumper. We can confirm that the item has been immediately removed from our online store and all physical stores. We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. we are fully committed to increasing diversity throughout our organisation and turning this incident into a powerful learning moment for the Gucci team and beyond.’
The best response to that?
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019
Well there you have it.
This post originally appeared on Cosmopolitan.com
Feature Image: @gucci
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