The lowdown on ‘that’ Zara dress that recently went VIRAL

Hot 4 The Spot

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This past July, Inditex, who are Zara’s parent company, reported experiencing a major 7% sales increase and it was all thanks to a polka-dot dress. Yes, a polka-dot dress.

This white long-sleeved dress with black polka dots earned itself cult status as it quickly became summer’s style must-have (Europe and the States being in the peak of summer, at the time). The dress retailed for about R720 (£39.99) and flew off shelves faster than you can say ‘spot the dress’. Said dress was so popular, it even has its own Instagram account, ‘Hot 4 The Spot‘.

Zara dress
Zara

 

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Zara: *Adds coat* Zara: NEW IN – PRINTED DRESS

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So, what makes this specific dress such a hit?

Owners of the spotty dress said that its appeal was largely due to its versatility, as they could rock the spot from the beach to a wedding. It’s also worth noting that the dress appeals to a vast spectrum of ages, with ‘Hot 4 The Spot‘ wearers varying from teens to middle-aged women and even grans.

 

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Have no fear for atomic energy ?? @luciammarinn @javierborrazas (no one mention Chernobyl)

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Polka dots = the new florals

But, wait, what about its polka-dot print? There’s no two ways about it, polka dots are trending harder than they have since the ’60s. Although polka dots have been classified as ‘timeless’ throughout the years, there’s something about the print that makes more sense now than it has, like, ever. Perhaps it’s the La Dolce Vita aesthetic that, we predict, will have us hooked to the Italian-romantic style this summer? Think: milkmaid dresses, Prada-inspired head bands, cutesy ruffles, puffed sleeves, Dolce-and-Gabbana-inspired everything and, OFC, polka dots. Issa whole vibe.

 

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Oh and BTW, the dress has in fact made its way to SA shores and is currently in Zara stores nationwide (I saw it with my own eyes). Unforch, it’s not available online.

Our local version of the ‘hot 4 the spot’ dress:

Aside from the viral Zara polka-dot dress, there’s a local version that’s been doing its rounds among the style folk and it’s all thanks to fashion influencer, Brett Robson’s brand, Shop Brett Robson. Scroll to see how our local gals have owned the look.

Model and influencer, Nqobile Khwezi, looking like a royal snack in a slip:

 

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Sarah Langa dropped this mirror selfie look fiiiine:

 

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Bronwyn AKA Queen of Jozi, is summer-ready in the dress:

 

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Content creator, Jade Robertson, proves you can wear this look for your business affairs.

 

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Shop your spotty-dress look now:

1

Satin cowl-neck dress

R440Shop Brett Robson

Our local version of the ‘Hot 4 The Spot’ dress. A cute slip with a cowl neck.

SHOP NOW
2

Wrap dress

R599Missguided at Superbalist

Available in sizes up to 24!

SHOP NOW
3

Spaghetti-strap dress

R269Forever 21 at Superbalist

Who doesn’t love a wrap dress?

SHOP NOW
4

Playsuit

R1199Zara

A V-neck jumpsuit featuring long puff sleeves and all the cuteness you can handle!

SHOP NOW
5

Satin dress

R679Zara

Look pretty-damn-fine in this silky pink ‘fit.

SHOP NOW
6

Bell-sleeve dress

R356Brave Soul at Superbalist

The ruffle detail on these sleeves is très adorbs.

SHOP NOW
7

Dress with tie

R299Missguided at Superbalist

The flirty tie and cutout details makes this dress a winner.

SHOP NOW
8

Slip Dress

R679Zara

We found the ‘Hot 4 The Spot’ dress’ more summery version!

SHOP NOW

Read: Move over naked dress because ‘naked sandals’ are summer’s hottest trend

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