COSMO ran a survey recently, and more than 1 800 women took part. The results revealed that 60% of you wish your boobs looked different. This insight led to our newest campaign, Dear Boobs, which aims to empower women to love their boobs just as they are.
This Breast Cancer Awareness Month, we collaborated with Strawberry Lips – a proudly South African brand that is passionate about girl power and giving back – to bring together 14 of South Africa’s most loved celebrities, influencers and some pretty badass breast cancer survivors to showcase diversity, uniqueness and real depictions of breasts in our Dear Boobs campaign.
A safe space was created, which led to necessary and impactful conversations around the intimate relationships we have with our boobs. Big, small, round, flat – who really gives a damn? Let’s change the way we see our chests, one boob pic (and letter) at a time.
Read Our Stars’ Letters Here
Pinky Girl, socialite
Boitumelo Rametsi, storyteller & body-positive philanthropist
Tshepi Vundla, influencer
Enhle Mbali, actress
Piliswa Mazikwana, neonatal ICU nurse and breast cancer survivor
Danni Bowler, culture editor & writer
Nicole Saacks, intradermal cosmetic specialist
Elzet Nel, student, actress & breast cancer survivor
Chantel Struwig, student
Siya Bani, influencer & digital brand strategist
Seoketsi Mooketsi, trans activist, intersectional feminist & Wits student
Gugu Nkabinde, solutions architect & CEO of Gugu Intimates
Gina Myers, influencer
Donna Kennedy-Meyer, private style consultant & breast cancer survivor
Write a Letter & You Could WIN a Cotton ON Voucher Worth R10 000!
Tell us what you love most about your boobs by commenting on the campaign video on Instagram or Facebook, starting with #DearBoobs, and stand a chance to win a Cotton ON Body voucher worth R10 000!
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A recent COSMO survey revealed that 60% of you wish your boobs looked different. Big, small, scarred, round or flat – who really gives a damn? 🤷♀️ Let’s change the way we see our chests, one boob (and letter) at a time. 💕 Comment on this video with your #DearBoobs letter (swipe left to see five of our stars’ letters) and tell us what you love most about YOUR boobs and stand a chance to win a @cottonon_africa voucher worth R10 000 💋 Videographer: @valepicture Photographer: @katinkabester Fashion: @cleopatramarco + @clareamorrobertson Beauty: @themakeupstandsa Hair: @ghd_southafrica Makeup: @esteelaudersa #DearBoobs in partnership with @strawberrylipstequila 🍓 Featuring: @pinky_.girl @boitumelo_spotted @gi_myers @donnakennedymeyer @maziphil @siyabunny @seoketsi_mooketsi @dannibowler @tshepivundla @elzetnel @chantelstruwig @gugu_n @nicol_saacks @enhlembali_
Our #DearBoobs Crew
Campaign shot by: Katinka Bester
Videographer: Valentina Nicol
Beauty: Zipho Ntloko
Makeup: Estée Lauder
For more on our #DearBoobs campaign, pick up our September 2019 issue, on newsstands now, or click here to subscribe. Join us as we celebrate our boobs on social using #DearBoobs.
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