Victoria’s Secret angel Candice Swanepoel has designed a range of jeans, with profits supporting a South African HIV charity. Candice collaborated with denim brand Mother on a ’90s-inspired collection that warms our hearts. We’re hardly surprised that Candice chose jeans, given her impeccable denim collection. And who else can make mom jeans look sexy?
‘The fit in the bum is very important to me – I like that old Levi’s look, but I still need there to be enough stretch in the bum so it doesn’t squash down,’ she says. ‘We really tried to perfect the way it fits in the bum and the waist. And then the ankles as well. It’s hard to get jeans on if they are so tight-fitting on the ankles!’
From high-waisted to skinny jeans with slashed knees, the collection features seven styles inspired by Candice’s favourite era: the ’90s. She was inspired by the old-school button-down fly, as well as Cindy Crawford’s super-short shorts in her 1992 Pepsi Super Bowl commercial. ‘I love that image, so that’s where it all started,’ she says. ‘It’s not that dress-up denim – it’s more “girl off-duty”. That relaxed look that was still sexy. They just threw on a white shirt and the jeans kind of did it all.’
Supermodels of the ’90s, like Kate Moss and Cindy Crawford, created the chic off-duty denim style, looking super-elegant in a pair of jeans and a plain white tee. Candice was adamant that this vintage look should be the inspiration behind her range of denims and that the right wash, fade and fit were perfected.
As a child of South Africa herself, Candice knows the importance of raising HIV awareness and improving the health of mothers with the disease. The collection benefits mothers2mothers – a proudly SA cause dedicated to preventing HIV transmission from mothers to their babies.
‘I was looking for things that I have a personal connection to and so for years I’ve been trying to get more involved in things in South Africa. It is appropriate that it is mothers, and MOTHER for mothers2mothers,’ says Candice.
Candice’s name on the jeans makes Africa proud but she also put her crest on it – making mama proud! The tiny embroidered swan in a pool is a super-cute touch.
The collection is available online.