Beyoncé’s new and reinvented Ivy Park collection is making a serious comeback

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Beyoncé, AKA queen of pop, is no stranger to taking risks. From her music to her business ventures, she doesn’t shy away from statement making.

Having recently bought the rights to her collection from Topshop, who previously owned and stocked the Ivy Park collection, she has now partnered with Adidas on a brand new collection which will be released on 18 January 2020.

Thanks to a multifaceted partnership with Adidas, which still allows her to have full ownership of Ivy Park, Queen Bey has officially debuted the line in the January 2020 edition of Elle Magazine US , while starring on the cover of the issue. In the Elle interview, Beyoncé opens up about the new collection and wears a selection of the pieces in the shoot.

 

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What we can expect from the brand new Ivy Park collection:

Her very first Adidas x Ivy Park collection includes TDF pieces such as jumpsuits, harness-style bags, bodysuits, oversized hoodies, and a pair of creeper-style sneakers with chunky gum soles. Elle reports Beyoncé had massive input in every aspect of the collection, from the colour palette, that sees shades of maroon, cream, and orange, to all the finer design details.

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The collection is a mix between feminine and masculine sporty pieces, aimed at gender-neutrality for the entire collection. The idea is that fashion should be for everyone and not limited to specific people or specific genders. The primarily neutral colour palette further solidifies this.

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It seems as though accessories are also part of the collection *EEEK* and will feature an array of earrings, anklets, rings and potentially even a gold mouth grill and … fake nails?

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So, what inspired Queen Bey’s new collection?

As one of the world’s most acclaimed individual artists, her creativity and trend-setting ways are pretty much a prerequisite to the job. This is why it comes as no surprise that her new line will feature gender-neutral clothing.

‘I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine’ – Beyoncé

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When asked about the gender-neutral aspect, Beyoncé says: ‘I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.’

What Twitter had to say about the collection:

Although she only showed us a sneak-peek of the collection on Instagram, we are already obsessed! Watch this space.

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Feature image: @beyonce