Nevermind the It bag. Now it seems you have to get your hands on the art bag. In collaboration with London’s Serpentine Gallery, Puma has created The Reality Bag. Artist John Armleder created its look and feel and invited young artists to create artworks to go inside the Reality Bags, making the bag a portable gallery. The admission fee to this ‘gallery’ is pretty steep at R15 000 a bag but then the equivalent of $100 from each bag does get donated to art charities.
The bags are available from Puma stores, from the end of June.