SA artist Athi-Patra is designing two bags for *wait for it* fashion label, Dior

Drops mic.


Africa is now and our people are making waves in the international luxury industry. Firstly, Thebe Magugu made history as the first African designer to win the Louis Vuitton Moët Hennessy prize. And now, renowned local artist Athi-Patra Ruga is collaborating with the international legacy fashion house, Dior, to design not one but two handbags for the brand!

ALSO READ: Thebe Magugu Makes History As The First African To WIN The LVMH Prize

Every year Dior allows a few hand-picked artists to redesign the iconic Dior Lady handbag with their own personal style, as a collaboration with the brand. The initiative was put into place to cultivate the beauty between art, high fashion and cultures from across the globe.


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The 1995 renowned Dior Lady bag epitomises the Dior spirit of hallmark design, so it’s a pretty big deal to be given carte blanche by this luxury brand. The artists that were selected, including our very own Athi-Patra, exhibit craftsmanship that should showcase the core identity of the fashion house. We couldn’t be more proud of our homegrown talent, to have taken on such a prestigious task in the fashion world.

SA artist Athi-Patra is designing two bags for *wait for it* fashion label, Dior:


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Athi-Patra Ruga x DIOR x Lady Dior . Available Jan 2020 @dior shop and online. Full story by @jdiderich in WWD, link in bio.

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Johannesburg-based designer Ruga doesn’t want his creations for Dior to be too aesthetically pleasing. You will find traces of edginess within his designs that, to him, embody the perfect balance between art and high fashion.

The first design is a three-dimensional textured self-portrait intricately made up of pearls, finished off with crystals, fabric and metal flowers embroidered on a black background.

The second bag is made from a striking blue lambskin leather, layered with a quilted scallop motif inspired by founder Christian Dior’s famed Junon gown.

Other designers that are exhibiting their work for Dior include Rina Banerjee, Maria Nepomuceno, Mickalene Thomas, Jia Lee and Eduardo Terrazas.

The first reveal of these stunning creations will be in November in Shanghai, to be followed by a presentation in Miami during Art Basel Miami Beach in December. *Frantically looks for flights on TravelStart*.

The bags roll out in January 2020 to 26 stores worldwide and online. Which handbag will you be dreaming about tonight in your sleep, fash fans?

Feature image: @athipatra

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