We all know how important trees are, right? They’re pretty damn important. They provide oxygen and play a crucial role in the ecosystem, so it’s essential that we do our part to protect them and help them thrive.
Right now, our forests are in danger. More than half of the world’s tropical forests have been destroyed, and South Africa has a tree planting area of just 1,5 million hectares – that’s 1,2% of the total land area. Not a lot.
What’s the solution? Planting new trees. It’s not just about the number of trees we plant back into the ground, it’s also about planting native trees in the correct environment to ensure they grow healthy and strong for decades, protecting the generations to come.
Unilever has decided to take a stand in securing a bright future for South Africa: it’s teamed up with Wildlands to plant one-million trees in South Africa over the next three years. Pretty amazing, right? Wildlands has an innovative project that creates ‘Green-preneurs’ and ‘Tree-preneurs’, people whose responsibility it is to grow and care for indigenous trees and collect recyclable waste. The Wildlands team then collects and barters the trees and waste in exchange for livelihood goods, including Unilever hampers filled with everyday essentials from brands such as Sunlight, Domestos and Lifebuoy.
We think this is a really cool initiative and a great way to pave a more hopeful future for all of us. We want everyone to get involved to make this project a success.
Take climate action now by pledging to have a tree planted on your behalf, making you an important part of this awesome effort.