Earlier this year, in the wake of Uyinene Mrwetyana’s murder and the women’s protest marches outside of Parliament in Cape Town, COSMO ran their #EnoughIsEnough survey and found that a staggering 89% of women say they have been sexually harassed by men.
And so for 16 Days of Activism, and to raise awareness around gender-based violence (GBV) in South Africa, COSMOPOLITAN has invited eight male celebrities to take a pledge and stand up to everyday sexual harassment of women with COSMO Men Stand Up.
Pledge here now and share your support.
Watch the COSMO Men Stand Up video:
‘At COSMO, we recognise that gender-based violence is not a woman’s issue, it’s a human rights issue. We need the men of South Africa to be our allies and stand with us in fighting gender-based violence. This campaign creates a platform for men and boys to engage and become change agents,’ says COSMO editor Holly Meadows.
The campaign, which is sponsored by Nissan, features six celebrities and comedian Coconut Kelz who plays the resident creep in the video. The campaign invites the men to walk in a woman’s shoes for a day to understand what it feels like to be catcalled and discriminated against.
Meet the COSMO Men:
J’Something (real name Joao da Fonseca) is the lead singer of house band, Mi Casa, host and judge of My Kitchen Rules, and owns his own restaurant, Something’s Cooking by J.
She was standing alone at the bus stop so I made my move… and told the guys hassling her to back off. That is no way to treat a woman.
‘I pledge to call out street harassment.’
2. Siya Jentile
Siya Jentile is the founder and president of Not in My Name SA. Not In My Name aims to strengthen the foundations of democracy by standing up for the rights of women and advocate against femicide and rape culture.
She said ‘no’ but I had other ideas… to respect her boundaries and understand that no means no. Being pushy is not a vibe.
‘I pledge to respect her right to say no.’
3. Nasty C
Nasty C (real name Nsikayesizwe David Junior Ngcobo) is a rapper, songwriter and record producer. He was the youngest recipient for an award at the 2015 South African Hip Hop Awards.
She was ordering a coffee next to me, and giving me the eye… to help her. I told the creepy barista to back off and stop hassling her for her number.
‘I pledge to call out verbal harassment.’
4. Kyle Deutsch
Kyle Deutsch is a musician…and a chiropractor. He has created many award-winning songs and was among the Top 5 on Idols season 10.
I really wanted to be with her so I forced myself… to be patient and take things slowly, on her terms.
‘I pledge to respect her boundaries.’
5. Thabiso Makhubela
Thabiso Makhubela is a television personality and entrepreneur. He is a currently a presenter on SABC 3’s Expresso and Win A Home.
She’s the only woman in the office so one night I figured I’d try… To stand up to my boss and tell him it’s not okay to always asks her to make us coffee.
‘I pledge to speak out against sexism in the workplace.’
6. Kagiso Rabada
Kagiso Rabada (KG) is an international cricketer and fast-bowler for the Proteas. In 2018, an international cricket almanac called Wisden named KG, the best young player in the world.
She was wearing a short skirt so I knew I could make my move… to call out the guy harassing her. A woman’s choice of clothing is not an invitation for sex.
‘I pledge to call out catcalling.’
7. Craig Lucas
Craig Lucas is a chart-topping musical artist who won season 2 of The Voice SA.
It was late so I offered her a ride, thinking, you never know… That douche who hit on my girlfriend might try something too. I wanted to make sure she got home safe.
‘I pledge to never be a bystander to potential abuse.’
8. Tino Chinyani
Tinotenda Chinyani is a TV presenter on eTV’s The Morning Show and a model.
She was drunk and an easy target, so my friends and I… called her an Uber so she could get home safe.
‘I pledge to help a girl if I think she’s in trouble.’
#COSMOMenStandUp asks men and people of all genders to stand in solidarity with women to create a united force for gender equality. For every pledge or engagement of support, COSMO will donate R1 to the HeForShe movement which champions a systematic approach for a gender-equal and non-violent world.
Join the conversation and visit @CosmopolitanSA #COSMOMenStandUp