Eating Doritos is half about enjoying the chips themselves, and half about pouring the delicious crumbs into your mouth, straight from the packet when you’re done. Back in the day dipping your fingers in chip dust and licking them would get you the ‘Manners: Where Are Yours?’ lecture from your mom, but for the month of July you can actually be rewarded for it.
To celebrate their new Spicy Wings flavour (yuuuum!), Doritos is launching their #DownToTheDust competition, which could mean you winning flights, sneakers and/or a whole lot more chips.
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South Africans love a spicy treat, and Doritos is delivering the goods. ‘With our new intensely BOLD Spicy Wings flavour, we’re responding to a growing demand for a more spicy and meaty corn snack that is satisfying, delicious and relevant to our daring audience that thrive on turning everyday experiences into full-on experiences with Doritos,’ said Unathi Mhlatyana, MU GM SSA, at PepsiCo.
Until the end of July 2019, Doritos is turning snack-time into competition time. When you’re next crunching on a packet of Doritos, resist the urge to lick that delicious dust off your fingers immediately. Take a photo of your fingers and post it to Instagram, Twitter or Facebook, making sure to tag Doritos and use #ForTheBold and #DownToTheDust.
Your creativity is going to be tested as it’s pretty hard to make orange-stained fingers timeline-worthy. We’re thinking acrylics in complementary tones (blue makes orange pop the most FYI), fire sunset selfies for that all over orange glow vibe, and flexing your ring finger in a mock ‘just got engaged!’ post. For such an easy competition the prizes are pretty amazing. They include R5000 Flight Centre vouchers, Shelf Life vouchers for R2500, R4999 Bose headphones and Doritos product hampers.
Winning plane tickets in exchange for eating some delicious chips? What are you waiting for TBH?
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