If you want good advice, always look to the pros! Chris Brogan is President of Chris Brogan Media and he believes that ‘marketers need to build digital relationships and reputation before closing a sale’. If you’re not getting what you want out of your current digital marketing strategies, you should look to the tried-and-tested methods.
Sometimes pure genius involves taking it back to the basics:
- Know your brand
- Know your audience
- Personalise your brand so it stands out from the rest
- Choose the channels that suit your audience and brand messaging
- Ensure you measure the results of your digital marketing campaigns
It’s no secret that the key to digital marketing is using the best tools to create a relationship with your brand’s consumers.
Not sure how to do this? The University of Cape Town (UCT) has the perfect online solution for you – join the 10-week UCT Digital Marketing online short course to get an understanding of which channels are relevant to your brand, improve your digital marketing skills, and also learn how to craft a smart digital marketing strategy.
You’ll also receive a certificate from one of Africa’s leading universities. With expert guidance, your digital campaign could be responsible for the next trending hashtag!
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This article is sponsored by GetSmarter.
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