How I Turned My University Business-Plan Project Into My Dream Career

35, owner and founder of LABEL Collections

Nadia Turton always knew she wanted to channel her creative skills into the fashion industry. While studying for her Diploma in fashion at CPUT, she based her third-year business-plan project on LABEL – the brand that would eventually become her business. She acquired hands-on experience in the fashion industry in the UK at the French Connection flagship store, among others, before returning to South Africa and bringing her LABEL brand to life. Labelcollections.co.za


The LABEL design ethos is to be fashionably on-trend without being a slave to fashion. Garments are easy to wear and timeless, but with that added element of playful surprise. Pieces are investment pieces, which can easily be worn season after season.

On her inspiration…

The desire to create beautiful things inspires me. Inspiration for my work will hit at the most unexpected, strange times and places. Seeing others’ creativity is inspirational, as is being surrounded by like-minded people. It creates a positive, unstoppable energy, which I love and thrive on.

On lessons learnt…

To be patient with myself and others. I would like everything to be done instantly, but sometimes it just can’t happen that way. But I am learning every day.

On the best advice she’s been given…

Never allow waiting to become a habit. Live your dreams and take risks. Life is happening now. Grow and move forward.

On advice for other female entrepreneurs…

Absorb as much information and inspiration as you can. It’s important to never stop learning. Do something you love and you’ll never work a day.

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