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An Avo Dressed In a Puffer Jacket is Making Us Reconsider How We Shop For Food

2019 is the year of buying food in the nude.

When last did an ad campaign both draw attention to the devastating effects of plastic on our earth *and* make you think ‘Wow, that butternut sure looks chic’? Crystal Birch and NUDE FOODS have teamed up to create a series of images that do just that, in the name of trying to get us to use less plastic.

NUDE FOODS is one of the most well-known plastic-free grocery shops to ever do it in Cape Town. Shoppers are encouraged to B.Y.O.Tupperware or buy their in-store cloth bags to do your shopping, where most items are sold by weight. And it’s not just fruit and veg on offer; you can get anything from cereal to eco-friendly washing up liquid to pour into your containers.

Now NUDE FOODS have teamed up with Crystal Birch, the iconic local milliner and stylist, to highlight just how unnecessary plastic packaging is. It’s laughable, really. Like, why are we wrapping bananas in packaging when their whole outer layer is packaging?

 

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Fruit has its own natural packaging. Don’t add more. #nudeyourfood #nudefoods #plasticfreejuly2019

A post shared by NUDE FOODS (@nudefoods.co.za) on


The shoot features fruit and vegetables dressed up in fancy clothes, shot by David Prior. It was treated like a high-end editorial shoot, complete with lighting, backdrop and a stylist, to highlight the ridiculousness of single-use plastic packaging.

The fruit and veg models wear clothes made up entirely of single-use plastic, like a latex-looking skirt on a banana and a shiny silver puffer jacket, worn by an avo, that a) looks like it took ages to make and b) we would quite like in our size TBH.

 

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Fruit has its own natural packaging. Don’t add more. #nudeyourfood #plasticfreejuly2019 #nudefoods

A post shared by NUDE FOODS (@nudefoods.co.za) on

Keep your eye on NUDE FOODS’ Instagram for their 5-part ‘Pointless Documentary’ in their Stories. Shot like Dior and I, you’ll see Crystal painstakingly measuring vegetables, cutting out garments and fitting them with pins in her mouth.

 

View this post on Instagram

 

Veg has its own natural packaging. Don’t add more. #nudefoods #nudeyourfood #plasticfreejuly2019 #plasticfreemzansi

A post shared by NUDE FOODS (@nudefoods.co.za) on

So if seeing a butternut in a bodysuit has made you reconsider buying produce in single-use plastic, then pack your tote bags and head to NUDE FOODS. Or if you’re not in the area then one of the Pick n Pay branches that recently installed their nude food walls. As long as you’re doing something to minimise your plastic use, we’re happy.

FEATURED IMAGE: Supplied / NUDE FOODS

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