Originally from Scotland, Craig Hopkins moved to South Africa with his family 31 years ago. Hopkins was in the hairdressing industry as a stylist for 19 years and has been with ghd for eight years and counting.
Starting out as the Regional Educator for Johannesburg, Hopkins moved on to the role of Sales & Education Manager overseeing all ghd in-salon education programmes and initiatives in South Africa.
In constant contact with ghd’s directive team and head office in the UK, Hopkins and his team, are responsible for educating South African stylists on all ghd signature styles and cuts formulated by the UK team and ensuring the correct implementation thereof.
Regular sessions with salons are also scheduled to update stylists on ghd product knowledge and launches.