Over the last few months YSL Beauty has made a few changes, which shows that they really are interested in the consumer and what it is they want. Their first big move was to appoint extraordinary makeup artist Tom Pecheux as its global beauty director, but their latest announcement is what really has people talking. Zoë Kravitz is their new face and global makeup ambassador – and the world is ready!
Not only is Zoë an absolute stunner, she is also a long-time fan of the brand and is proud to be working with them. In fact, ever since the Met Gala she has been dropping hints that she has been working with the brand (we see you, Zoë!). YSL Beauty says that she is an Instagram icon who people will want to follow, and they are right! She also perfectly embodies the brand’s edgy, rock ‘n’ roll style and appeals to that market as well as mainstream consumers. Another thing that helps is that this actress and singer is aspirational while still being relatable – which inspires the current generation of young women. We can’t think of a better role model, both in the beauty world and life in general. Well done, YSL, we can’t wait to see what’s in store!
— British Vogue (@BritishVogue) July 31, 2017
When you turn a beauty shoot for @allure with reknown photographer @patrickdemarchelier into a classy menagerie: that’s how @zoeisabellakravitz rolls! The result is impressive and gorgeous, especially when @tompecheux , YSL Beauty Global Beauty Director, is doing the make-up Photo credit: @patrickdemarchelier Makeup credits: TOP SECRETS LIP PERFECTOR EYELINER EFFET FAUX CILS SHOCKING IN MAJORELLE BLUE FULL METAL SHADOW IN EAU D’ARGENT #yslbeauty #makeup #beauty #editorial #zoekravitz #tompecheux #shoot #alluremagazine #photography #patrickdemarchelier
Getting ready for the SAINT LAURENT fashion show in #Paris with @zoeisabellakravitz – watch the video to find out how she creates her unique beauty look! RG @voguemagazine Skin: Le Teint Touche Eclat B60 and BD50 Touche Eclat N°4.5 and Couture Contouring palette N°2 Brows: Couture Brow N°1 Eyes: Eyeliner Effet Faux Cils Shocking and Mascara The Shock Lips: Rouge Pur Couture N°10 #yslbeauty #yslbeautyparis #ysl #pfw #makeup #zoekravitz #toucheeclat #aboutlastnight