It’s slowly getting to that time of year again, and by ‘that’ we mean ‘start saving fam’ because H&M’s annual designer collab is coming in hot.
In May H&M announced their upcoming designer collaboration will be with the playful Parisian fashion house KENZO. The iconic brand is known for its unique and youthful spirit which is translated through it’s signature fun and vivid prints and super-bold colours.
Three of the collab’s looks have been revealed – and as suspected, each look is bursting with the print, colour and individuality that defines the collaboration.
The lookbook images were shot using a selection of artists, young creatives and activists – each an ambassador for KENZO x H&M.
Amy Sall (student and activist, based in New York, founder of SUNU: Journal of African Affairs, Critical Thought + Aesthetics) & Juliana Huxtable (artist, poet and DJ, 28, based in New York) are wearing tiger print jersey rollneck tops and matching high waisted leggings, along with long black leather gloves with pink logo rubber print, and jacquard knitted tiger-sock shaft boots.
Isamaya Ffrench (makeup artist, based in London and part of the London-based collective, Theo Adams Company) wears an oversized leather jacket with pink faux Shearling lining, with matching tiger print jersey rollneck top and high waisted leggings.
Oko Ebombo (musician and performance artist, based in Paris, front-man of the band 19) wears a parka with removable printed collar, block colour tiger-print jeans, plus the padded flip- flops with tabi socks. Oko also wears the tiger-printed cap with attached scarf, a printed woven scarf and the tiger- printed cross-body bag.
‘We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,’ says Ann- Sofie Johansson, Creative Advisor at H&M.
The #KENZOxH&M collection that will launch in over 250 H&M stores worldwide, as well as online, on 3 November 2016, will feature collections for men and women, as well as accessories.
What do you think of the collection so far? Tweet us @CosmopolitanSA