This holiday season, GUESS will introduce its new advertising campaign featuring the multiple award-winning, Bollywood icon, Priyanka Chopra. Priyanka, a former Miss World, actress and recording artist, is one of the most recognized and celebrated talents in India and International cinema.
Guided by Paul Marciano, Creative Director for GUESS Inc., and shot by former GUESS collaborator and musician, Bryan Adams, the campaign captures Priyanka’s free-spirited glamour in a collection of signature black and white photographs. In the campaign, Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses.
‘For as long as I can remember, GUESS has been at the epicentre of fashion for women. I am honoured to be face of the GUESS brand and this iconic holiday campaign. GUESS is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which, in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great…and to me, that’s what Paul Marciano captured in these pictures and what GUESS is all about.’
Look for the GUESS holiday campaign in December issues of top South African fashion and lifestyle magazines.