COSMO caught up with Stayfree’s ambassador and one of our fave South African rappers and poets, Sho Madjozi. We were keen to hear about her collaboration with Stayfree. Here’s what she had to say about all things femme:
1. As an artist, why do you do what you do?
I don’t know! Why are artists drawn to creating? I’m not sure. But I’m glad I can do it and that people like what I make because it’s the thing that makes the most sense to me. It makes me happy. I truly hope everyone finds something like that in their lives.
2. Where do you get your inspiration for your work?
I think partly the fact that I can do what I love inspires me to keep going. To make more art.
3. What has been the highlight of your career so far?
The biggest achievement I’ve had was when I went to a gig in Soweto and a group of girls came dressed in swibelani. I brought them on stage to dance with me. I almost cried thinking, ‘This is it’. They were so proud and so, so beautiful. Inspiring girls with my hairstyles also gives me so much joy. It’s an achievement to make black beauty fashionable, to make braids fashionable.
4. How does your work comment on current social and political issues?
I think being a carefree black girl in this society is a political statement. If you’re black you are taught to not love your hair or culture. If you’re a girl you should be modest and delicate, instead of strong, energetic and outspoken. Well in my music, I reject all of that.
5. How did you feel when you first got your period?
I felt excited when I first got my period. All my friends had it and I thought it was this cool, secret society that I could become a part of. But the fact that it was a secret made me feel nervous and I didn’t really know how to ask anyone for more information about it.
6. What are some of the misconceptions around periods that you believe need to be eradicated?
I think the biggest one is that you think it should not be spoken about. This makes it feel like it’s bad or unusual, which it obviously isn’t.
7. Why do you believe it’s important for young girls to be empowered through education, specifically with regards to menstruation?
So that young girls are ready when the time comes. I was so clueless that I had no idea how to put on a pad. I didn’t know it could stick on my underwear so I just put it there without taking off the sticker part and hoped it wouldn’t fall out. Poet Stacey Ann Chin talks about how she first took a pad and put the sticky part onto her skin and the absorbent part on her underwear. Knowing what to expect would have prevented all that.
8. We heard that you have partnered with Stayfree – what made you decide to enter into this partnership?
Sho Madjozi and Stayfree are a perfect partnership because Stayfree is for a carefree girl, and that’s what I am. I want to encourage other young girls to be active and confident. You don’t have to hide just because you are on your period.
For more information connect with Stayfree on social media:
YouTube: Stayfree South Africa
This post was sponsored by Stayfree.