It’s been a tough time in South Africa these last couple of weeks, but at least now we have some good news – Nasty C has signed by the international record company, Def Jam Recordings. This is i-c-o-n-i-c!
Not only that but the local rapper, has rereleased a new song and new music video to mark his debut with Def Jam.
According to Billboard, Nasty C signed with Def Jam Recordings through a joint venture with Universal Music Africa. His first international single, ‘There They Go’ premiered on Apple Music Beats 1 with Ebro Darden on Thursday.
The video, which was filmed in Durban (Nasty C’s home town) was also released. It was directed by Andrew Sandler, who has directed videos for Lil Wayne and Chris Brown, amongst others.
This will be the first single from his upcoming album Zulu Man with Some Power. A follow up to Nasty C’s first multi-platinum album, Strings and Blings which was released in 2018.
About the signing, Jeff Harleston, the interim chairman/CEO of Def Jam Recordings said, ‘Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.’
Nasty C said, ‘It’s powerful to be a part of the Def Jam family…It’s an iconic record label and has made the careers of many of the artists I look up to.’
Def Jam Recordings has represented artists such as Big Sean, Jhene Aiko and Kanye West.
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