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Kim Kardashian Has Announced that She Will Be Changing the Name of Her Shapewear

‘I will be launching my Solutionwear brand under a new name.’

Last week, Kim Kardashian announced that she will be launching a line of shapewear called KIMONO which garnered a lot of criticism, and she has since decided to rename the line.

The inclusive brand of shapewear, previously named Kimoni Solutionwear, is described as being made for ‘everybody’ and it took Kim 15 years to develop.

Kim came under fire after she attempted to trademark the name ‘kimono’ and those with Japanese heritage called her out for cultural appropriation as kimonos are traditional Japanese garments. Even the mayor of a Japanese city wrote Kim a letter to ask her to change the name.

Now it seems that Kim has listened to the criticism and will be changing the name. In her Instagram post she said, ‘When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.’

View this post on Instagram

Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

A post shared by Kim Kardashian West (@kimkardashian) on

There is no word yet as to what she will be changing the name to.

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