I have tried a lot of stupid things in my time at COSMO – applying my foundation with a Beautyblender wrapped inside a condom being one of the most memorable.
But still, I didn’t think I would be dunking my face in a casserole dish full of cold water in the name of research… But still, here we are.
‘Jamsu’ is a Korean beauty hack which involves dunking your fully made-up face (yep, foundation, powder, concealer – the lot) in a bowl of cold water in order to ‘seal it’.
This technique promises to not only give you seriously flawless skin, but also to make your makeup last all day. Makeup mogul Huda Beauty tried out the watery technique after it was recommended to her by Bella Hadid, who apparently swears by it for flawless skin.
If it’s good enough for Bella, then it’s good enough for me.