We Tested an INSANE New Korean Beauty Trend – See What Happened

Yep, it involves dunking your fully made-up face in water

I have tried a lot of stupid things in my time at COSMO – applying my foundation with a Beautyblender wrapped inside a condom being one of the most memorable.

But still, I didn’t think I would be dunking my face in a casserole dish full of cold water in the name of research… But still, here we are.

‘Jamsu’ is a Korean beauty hack which involves dunking your fully made-up face (yep, foundation, powder, concealer – the lot) in a bowl of cold water in order to ‘seal it’.


This technique promises to not only give you seriously flawless skin, but also to make your makeup last all day. Makeup mogul Huda Beauty tried out the watery technique after it was recommended to her by Bella Hadid, who apparently swears by it for flawless skin.

If it’s good enough for Bella, then it’s good enough for me.

So, in my quest to become that little bit more supermodel-like, I was forced to willingly volunteered to try it.

Step 1:



Apply your foundation and concealer (and cream contour, if you want to add a bit extra).

Step 2:



Apply a liberal amount of loose powder all over, using a puff or blender. Basically, you need to bake the hell out of your face because powder is key here.

Step 3:



When your face has more powder on it than one of Pablo Escobar’s warehouses, fill a dish that’s large enough to cover your face with cold water. For reference, we used a casserole dish (sorry, Mom).

Step 4:



Dunk your fully made-up face for 15 to 30 seconds. Make sure you move your head from side to side to ensure you cover every crevice.

Step 5:



Pat your face dry with a towel, et voilà.

We tried the Korean water makeup hack

We tried the Korean makeup-sealing hack Bella Hadid allegedly uses on her facehttp://bit.ly/2sy1A2r

Posted by Cosmopolitan UK on Tuesday, 13 June 2017

So did it work?

Well, yes … kind of! I was really skeptical about this technique so the fact that my makeup actually stayed on shocked me, and I couldn’t believe how matte my skin looked.

I actually prefer a more ‘glowy’ look when it comes to my makeup, so the matte finish wasn’t for me, but I couldn’t argue that my skin looked pretty damn flawless. Plus, my cheeks felt softer than my chubby inner thighs.

But when you looked at my skin close up, it really accentuated my fine lines – especially under my eyes. True to its promise, my makeup did last all day but, honestly, I think I’ll be sticking with my trusty setting spray. Sorry, Bella.

This article was originally published on Cosmopolitan US.

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