Tracee Ellis Ross is the daughter of the formidable singer Diana Ross, and they both happen to have enviable mops of hair. Must be genetic. Big and bouncy has become Tracee’s trademark, and she has always embraced her natural curls. Now she is encouraging others to do the same because she is releasing a haircare brand specifically for people with type 3B to 4C Hair.
Say ‘Hello’ to Pattern Beauty
Tracee Ellis Ross announced yesterday that she was going to be launching a line of natural haircare products under the brand name Pattern Beauty. And while you wouldn’t be blamed for thinking she is simply jumping on the I-have-my-own-beauty-brand bandwagon, you’ll be surprised to know that her brand has been 10 years in the making! Yes – an entire decade!
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Introducing PATTERN, a hair care line created by #TraceeEllisRoss. PATTERN is here to empower & nourish curly, coily & tight-textured hair. We're excited to join the natural hair movement & to celebrate our hair for what it is: beautiful! Available 9.9.19 at 9am ET on patternbeauty.com. Click link in bio for more info. #RockYourPattern
The line includes a shampoo, three conditioners in medium, heavy, and intense, hair oil serums, a brush, a clip, and a handy microfiber towel. Apparently she has made sure that the price points are accessible so that everyone can have their best hair day every day. And the packaging? Cute enough that we want the whole collection on our vanities.
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PATTERN is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Unique formulas packed with luscious & safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history & makes us all feel like the royalty that we are. #RockYourPattern
The brand’s name comes from the different pattern-types and textures that your hair can be, from straight to coily. And since the beauty industry has always tended to focus more on the former, she wanted to create something for the latter, recognising that 3B to 4C hair types require different products and ingredients to look its best. Her collection is by a black woman (duh) for black people, and she has made sure that the formulas are effective.
Tracee says: ‘Patternbeauty is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfil the unmet needs of our community. Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are.’
Sure, her range might not reach South African shores – at least not anytime soon – but at least we can live vicariously through her fans on the ‘Gram.
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