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The Inverted Makeup Challenge Uses Cosmetics to Recreate Our Insides

Creepy AND cool

Ask anyone and they’ll agree: Makeup is something we use to beautify the outside of our bodies. Do we have any objections? Didn’t think so. But the latest makeup challenge that is taking over social media is one where makeup fundies are using their skills and serving us with something *slightly* (read, a LOT) more sinister than your average red lip or smokey eye. Check out the inverted makeup challenge, which has arrived a whole six months before Halloween. We were surprised too.

Inside Out

Back in the days where our phones only had around six (very basic) filters, one of them was often an inverted one. This took the light and colours in your image and reversed them, so that the light areas were dark, and vice versa. They weren’t very flattering, and were seldom (if ever) used for a profile pic. This lack in popularity, however, didn’t stop makeup artist @lithium.snow from creating a look based on this old-school filter.

And this is how he did it:

Pretty spooky, right?

It wasn’t long before the Insta-famous @nikkietutorials created her version of this look, which she claims has been her biggest challenge to date.

Since then, more and more people have been taking to the ‘Gram to show off their takes, with very creepy results.

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Okay I love this X-ray look! So I had to try and recreate after seeing my favorite artists @nikkietutorials @abbyrobertsartistry and @sarinanexie @gabxxrielle @milk1422 😱 originally by the amazing @patyna_makeup and @lithunium.snow Products used: @morphebrushes #morphefoundation nude @anastasiabeverlyhills #anastasiabrows @morphebrushes #jamescharlespalette @jeffreestarcosmetics #blueblood #bluebloodpalette #bluebloodlipbundle for inverted face paint #northernlightspalette for highlighter @tartecosmetics #parkaveprincessbronzer #blush pop quiz and rah rah @lashaholiclashes For lashes @besamecosmetics contour @mehronmakeup white, black @pretty_vulgar finishing powder #mask #nikkietutorials #facemask #jamescharlespallete #jamescharles #jeffreestar #jeffreystarcosmetics #tarte ##100daysofmakeupchallenge #100daysofmakeup #atarahmayhew #wakeupandmakeup #wamfam #invertedmakeup #xraymakeup #invertedmakeupchallenge #inverted

A post shared by 🎨Danielle Musetti🎨 (@daniellemusetti) on

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↩Things are not always what they seem ↪ ▪︎ Everything is makeup except for the eye which is edited 😘 ▪︎ ▪︎ Inspired by: @nikkietutorials; @abbyrobertsartistry and of course @sarinanexie🦄 ▪︎ ▪︎ EYES: -@limecrimemakeup Venus XL -@makeuprevolutionsa Mascara -@makeuprevolutionsa Eyeliner ▪︎ LIPS: -@nyxcosmetics_sa Liquid Suede ▪︎ FACE: -@maybelline FitMe 250 -@makeuprevolutionsa Golden Sugar Blush Palette -@wetnwildsouthafrica Precious Petals highlighter ▪︎ INVERTED SIDE: -@morphebrushes x @jaclynhill palette -@swiitchbeauty Holy Grail palette -Random lashes painted white

A post shared by ♥ 𝕃𝕒𝕥𝕒𝕤𝕙𝕒 ♥ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 🇿🇦 (@bella_monsoon) on

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Brow definition gel MED BROWN ( NORMAL) EYES: @ambrosiacosmeticstt brow beauty BLISS Rose gold lust dust ( inner lid) matte pigment COCOA ( outter lid) Black on inverted side @charrissacanningcosmetics Dessert palette Blue green colour @ambrosiacosmeticstt lust dust pigment TEMPTU Lips 🙁 Inverted) @ambrosiacosmeticstt lust dust pigment TEMPTU. #trinimua #trinidadmua #muslimahmua #trinidadmakeup #blendthatshit #makeupartistworlwide #makeupmagic #flawlessfinish #flawlessdolls #flawlessface #browenvy #wakeuptoslay #makeupartist #mua_underdogs #invertedchallenge #underratedmakeupbabes #invertedmakeupchallenge #makeupforblackwomen #ambrosiacosmetics #wakeupandmakeup #caribbeanmakeupartist #poshbeautie #benefitbrowsearch #ambrosiacosmeticstt #blendtherules #slaybeyoutifulslay #xraymakeup

A post shared by Krystal Assoon (@krissys_bella_faces) on

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➰ I N V E R T E D ➰ // vi este nuevo trend del “Inverted” o “X-ray” makeup y tenía que recrearlo!!!! La verdad fue todo un reto pero quedé feliz con los resultados ❤️ // Me inspiré en @nikkietutorials y @lithunium.snow , si les gustó el look ayúdenme etiquedandolos! . Glam side: @colourpopcosmetics Brow Boss in Light brown/ @juviasplace The Nubian Palette/ @nyxcosmetics_pe Epic Ink Linker & Girl, bye liner/ @esteelauder @esteelauderperu Double Wear Foundation / @bobbibrown Stick foundation in Almond (contour) & Bisque corrector / @katvondbeauty Lock-It concealer / @beccacosmetics Champagne Pop highlighter / @narsissist Orgasm Blush / @patmcgrathreal Faux Real gloss . Inverted Side: @natashadenona Purple Blue Palette / @makeupforeverofficial Flash palette / @mehronmakeup Hair white . . (Btw, el iris de mi ojo blanco es editado) . #inverted#xray#xraymakeup#invertedmakeupchallenge#kivasmakeup#peruvianmakeupartist#maquillaje#maquillajeperu#promua#undiscoveredmuas#makeupforever#nikkietutorials#bobbibrown #brian_champagne#makeuplooks#makeupartistsworldwide#trendmakeup

A post shared by María Fernanda (@kivasmakeup) on

Creating a negative copy of your face isn’t easy, and also requires a lot of products that aren’t generally in your average makeup-users kit. That being said, it’s unlikely that people would want to recreate this look unless they have a lot of time on their hands, loads of adoring followers who need their fix or a dress-up party on the horizon.

While we might not have any intentions of recreating this dark look ourselves, we are are definitely going to follow the #invertedmakeup hashtag to see everyone’s take. At least until the next viral makeup challenge takes over.

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