It’s 2019, which means that we are more informed than ever before about the impact our lifestyles are having on the environment. And, just in case you don’t know, the future of the planet is looking pretty grim. As such, it’s up to everyone to start making more earth-friendly choices, and a good place to start is with your beauty routine. But navigating the world of clean cosmetics is no easy feat…
…so we’ve made it simpler for you. Here is the difference between natural, organic and vegan beauty brands. Because when you know better you buy better.
Natural beauty has in recent years become one of those terms that gets thrown around a lot. Even products that contain a mere one percent of naturally-derived ingredients often make bold claims about their products being for the eco-conscious consumer. The best way to decide if a brand or product is as natural as it says it is is to inspect the ingredients list: The plant- and mineral-based products should be listed first, and the artificial components after them. It’s also worth noting that if something claims to be natural but has a long shelf-life, it probably isn’t that natural after all, as preservatives are generally synthetic. Just something to think about next time you’re browsing the aisles.
‘Organic’ is another term that beauty brands like to claim, but, much like the term ‘natural’, it doesn’t really hold much weight. This also means that if a product contains a minuscule amount of organic material, brands are able to label it as such. Misleading? Absolutely. This means that it’s all up to you to do your homework. Research brands you are interested in and check out their websites, looking for verification that they are what they claim to be. Organic makeup and skincare shouldn’t contain any plants that weren’t organically farmed or any harsh chemicals, parabens, synthetic dyes and artificial fragrances. But that’s okay because breaking up with these ingredients will definitely reduce your environmental impact.
Veganism is essentially eliminating not just animal-tested products from your regime but also anything that contains any animal byproducts. This means that popular skincare ingredients such as lanolin and honey are on the sh*t-list, and any brand who claims to be vegan would have to eliminate them from their formulas. The most important thing when it comes to vegan skincare is that no animals were harmed or exploited to create the product. This is something we should ALL be getting behind. Look out for the Vegan Society trademark on the packaging, as well as the Leaping Bunny or Beauty Without Cruelty logos, but check the ingredient list as well. You know, just to be sure.
Here’s to making more ethical beauty choices!
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