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The Revolution of K-Beauty

It’s taking over our product shelves, one sheet mask at a time.

In case you missed it, in the past two years K-beauty has blown up into one of the most widely followed beauty phenomena around the world. Everyone is wanting more and more access to the Korean beauty world.

WHAT IS K-BEAUTY BEST KNOWN FOR?

K-beauty (that’s Korean beauty, not another Kardashian franchise) has been dubbed the future of radiant, youthful-looking skin. BB creams, sheet masks and essences have become our daily essentials. Influenced by Korea’s cultural obsession with flawless skin, the aesthetic is different from ours; it’s about nourishing skin so it looks amazing without makeup, rather than covering it up. From never-before-seen textures to genius packaging, the heart of beauty innovation beats in Seoul – and now you can tailor it to fit your lifestyle.

HOW CAN I ACHIEVE ‘GLASS SKIN’?

The term ‘glass skin’ refers to smooth, intensely hydrated skin with a glossy, glass-like finish. To achieve it, you need to befriend a seven-to-10-step skincare routine, which goes a little something like this: pre-cleansing, double cleansing, exfoliation with a product such as Neutrogena Hydro Boost Exfoliator Gel (R110) to give the skin a smoother texture, toning, priming, moisturising and the application of a hydrating serum such as Clarins Hydra-Essentiel Bi-Phase Serum (R695).

To learn more about some of the best-kept Korean beauty secrets make sure you pick up our June issue.

In the meantime, if being diligent with 10-step skincare routines is a mission then watch the video below and see how you can achieve the Korean fresh-faced glow in just five steps.

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