With the rise of male beauty brand ambassadors, we are in the midst of one major beauty revolution! These local millennial and Gen Z beauty boys are playing their part in redefining the beauty industry as an inclusive and gender-neutral space. Fun, fearless and fierce best describe them as they demonstrate three IG-worthy, baddie-approved looks so maybe one day you’ll be as skilled as them. Get practicing!
1 Arnando / @plumboyy
This dramatic look might seem daunting to wear and recreate, but Arnando not only shows us how it’s done but will make you want to get the look. The eyeshadow colour scheme is a pink-purple blend with bright yellow accents in the inner corners. This is paired with a nude, glossy lip (because you wouldn’t want to draw attention away from your eyes, if that’s even possible). Finish off with setting spray, find some much-needed confidence to go with it and you’ve got yourself a look that’s perfect for a night out on the town.
2 Matte Jacobs / @mattejacobs
When someone modifies their actual name to sound even more like a makeup finish, you must know that they are passionate about what they do! Matte created a look that he refers to as ‘Asian New Year’, and with all that gold, red and glitter, it’s easy to understand why. If you have an oily T-zone like Matte, make sure that you set your look with powder to prevent it from sliding off. He also shows us a genius way to wear long-wear liquid lipstick – apply some in the inner parts of the mouth, smudge it out and apply some gloss for an ombre look. Get ready for fireworks!
3 Shane Kayser / @shanekayser
Want to get yourself an Instagram baddie makeup look? You’re in luck because that’s exactly what Shane is serving. He shows us how to bake (and that, in a pinch, you can totes use baby powder for this process) and while his technique might make things look complex at first, it’s all okay – better than okay – in the end. A bit of brown eyeshadow topped with some shimmer, filled brows, major contouring and a generous amount of liquid lipstick later, and you’ve got a look that is going to have those likes rolling in.
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