If you were thinking that there are more celebrity beauty brands on the market than there are people to buy them, you weren’t wrong. The beauty world has become completely saturated with options, but ones created, or even endorsed, by famous faces often fly off the shelves just *that bit* faster.
Stranger Things star Millie Bobby Brown obviously knows this and is going to be making some serious bank in the near future because she has launched her own beauty brand for Gen Z consumers. Go, Millie!
Florence By Mills
Over the last few weeks, Millie has been dropping hints about something ‘purple’ dropping soon. Now we know that it’s her new makeup and skincare line with the brand Florence, which is geared at Gen Z buyers. Yesterday she made the official announcement on the ‘Gram, and she admits that this line has been two years in the making and that it was a long time to keep such a big secret. Um…. ya!
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so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡
This adventurous line includes both makeup and skincare products, including a face mist, eye balm, moisturiser, face wash, concealer, lip gloss, blush and more. Basically everything that youthful skin needs to look its best. The products are also formulated using ‘clean’ ingredients that suit all skin types and are cruelty-free and vegan-friendly. She also named the collection after her grandma, so she gets an A for sentimentality!
Our favourite item from the collection are these purple, whale-shaped undereye masks, which will be featuring in our skincare routines (and our Insta stories) as soon as we can get our hands on some. Believe it.
The official in-store launch date for Florence by Mills is 26 August in the USA, and the prices will be affordable so that fans both young and old can get their hands on some. We’ll take one of everything, thanks!
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