Every day we’re realising more and more what it really means to be beautiful, and thinking of your brand of beauty as a confidence-booster could be a game-changer. When we say ‘brand of beauty’ we mean everything unique to you – your skin, your hair and those beauty spots that only you have.
Your brand of beauty is your key to confidence
Yes, we’re saying goodbye to universal beauty standards and recognising that there’s no template for beauty.
Because beauty is entirely individual, it’s not defined by size, shape or colour, but by how you carry yourself, how you feel in your own skin and how you express your most authentic self.
Here are some tips that could help you make your brand of beauty a source of confidence and strength:
Your skin is a treasure
Your skin is your body’s shield and no matter your age, gender or ethnicity, your skin is a treasure that should be enjoyed and celebrated. If scars and blemishes are part of your brand of beauty, then own them, babes.
Pay attention to what your skin needs and give it the best love and care that you can. Very dry skin, for example, will require a rich conditioning lotion to restore the moisture your skin is lacking and help your skin’s barrier to repair itself. For oily skin that is prone to greasiness, you may want to try a light (but nourishing) body lotion. Opt for products with aloe and cucumber for a burst of coolness.
Don’t neglect the hidden gems
Many women say that when they feel confident and comfortable, they feel beautiful. Comfort, even in the most subtle ways, can make a huge difference in how you feel. Your underarms may be one of your more hidden features, but it’s one of those things that can make you feel fresh. A great deodorant will not only keep you dry, but will also treat your underarm skin with the care it deserves.
Respect Mother Nature
The sun and wind can have a powerful impact on your skin and it’s important to protect it from the elements – so you should always apply a hydrating sunscreen. If you plan to spend hours outdoors, you might want to apply your skincare products more than once a day. Remember, no matter what type of skin you have, celebrate and care for it. It’s part of your brand of beauty and it deserves the best care.
Wear your crown proudly
Your hair, your mane, your crown … whatever you want to call it, it’s yours. No matter the texture, style or colour, you’ve gotta love it, girl!
If your hair tends to be dry, find out how to treat it. If your hair feels flat, pump up the volume with volumising shampoos, conditioners and hair treatments. We love that more and more people are owning their crown and caring for it – healthy hair is beautiful hair!
If you’re on a mission to make your brand of beauty a source of confidence, don’t forget that beauty is not about perfection – embrace the wonderful imperfections that make you unique.
This post is sponsored by Unilever.
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