Kim Kardashian and Kris Jenner are launching a perfume together

Not even a pandemic could stop the hustle.

kim kardashian, kris jenner, beauty, KKW beauty, perfume, fragrance, scent

Those of us who aren’t considered key workers and are lucky enough to work from home right now probably aren’t being the most productive. That’s no shade to us, hey, we’ve never lived through a pandemic before. But while we’re doing about 20% of our normal workload, those Kardashian/Jenners are still at 110%. Not only has the latest season of Keeping Up With The Kardashians launched (Kris couldn’t have timed it better), but Kim Kardashian has a new series – The Justice Project – which has also just premiered.

So between that and quite literally kicking the sh*t out of one another, it’s a wonder that Kim has the time for anything else. As the saying goes, the devil works hard, but Kris Jenner works harder, and thanks to that work ethic, we now have a new fragrance coming our way.

Kim Kardashian and Kris Jenner collab on a fragrance

Kim has teamed up with her mum to launch KKW X Kris, a new fragrance inspired by the unconditional love between mother and daughter.

Does someone want to remind our mum of that love the next time she nags us for not unloading the dishwasher? #LockdownLife.

If you want to know what Kris and Kim’s deep bond smells like, ‘a timeless, woody, white floral’ would be about right.

With notes of vetiver, cashmere, tuberose and golden amber, their new scent not only sounds divine, but they are also giving back, as Kim and Kris explained in their Instagram post.

‘In support of families and children affected by the COVID-19 crisis, we will be donating 20% of profits from ALL sales of KKW FRAGRANCE from April 15th – May 5th to @blessingsinabackpack, an organisation that provides food on the weekends for children across America who might otherwise go hungry.’

We love to see it.

Speaking about their collaboration, Kim said:

‘I’ve always wanted to work with my mom on a fragrance of our own, so the KKW X Kris fragrance is so special to me. We chose really fresh, light florals complemented by creamy notes that are our personal favourites, and it smells exactly like my mom who always smells amazing. I’m so happy we were able to create her signature scent!

kim kardashian, kris jenner, beauty, KKW beauty, perfume, fragrance, scent

‘The design of the bottle was inspired by the neutral colour palette inside my home, knowing it would look beautiful in any bathroom or vanity, but also signifies the close bond between a mother and daughter.’

If you want to smell like Kris Jenner, KKW X Kris launches on 15th April on

This post originally appeared on

Read more beauty