Wow, Kim Kardashian just debuted honey-blonde hair on Instagram and I’m obsessed

Warning: This may make you want to spontaneously dye your hair. Click at your own risk.

kim kardashian, hair, beauty, blonde, instagram
  • Kim Kardashian debuted honey blonde locks on her Instagram Stories.
  • It might be a wig, but it looks good nonetheless!

Another day, another Kardashian-Jenner doing something fun to change up their look, amirite? As you must know by now, Khloé Kardashian and Kylie Jenner both have an insane amount of love for changing up their hairstyles and colours. Hell, Khloé actually has an entire closet devoted to her hair extensions! But on occasion, their sister Kim Kardashian likes to swap her locks for something a bit more bold.

Kim’s new colour

Case in point: On Instagram, Kim showed off a hair colour that’s very different from her usual shade of brunette—a luscious honey blonde styled with voluminous waves. Zero platinum to be seen! Instead, she opted for a much warmer blonde shade to complement her skin tone. Get ready to obsess in 3, 2, aaaand 1:

kim kardashian, hair, beauty, blonde, instagram
@KIMKARDASHIAN / INSTAGRAM
kim kardashian, hair, beauty, blonde, instagram
@KIMKARDASHIAN / INSTAGRAM
kim kardashian, hair, beauty, blonde, instagram
@KIMKARDASHIAN / INSTAGRAM

Given how fond the Kar-Jenners are of a good wig, it’s probably safe to say that Kim didn’t actually dye her hair. Maybe she was shooting promotional imagery for her makeup line, KKW Beauty, and wanted to have an interesting hairstyle to match. Remember Kim’s mermaid-y blonde wig she wore to promote her Celestial Skies makeup collection back in January?

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I’m so excited to introduce to you new, never been launched before @KKWBeauty products: 5-pan eye shadow palettes, lip crayons and blush palette trios! The Celestial Skies 5-pan eyeshadow palettes are all you will need to create a gorgeous eye look. They are the perfect size to travel with and the colors from each of the 3 new palettes are so versatile. I’ve also created a new Lip Crayon in a formula that provides rich and creamy coverage with a lacquer finish that will be available in 5 colors. To complete your look, we will also be launching a beautiful blush trio in both shimmer and matte finishes. Each of these products will become your everyday glam essentials and I cannot wait for you to experience them! Launching 01.24 at 12PM PST KKWBEAUTY.COM #CelestialSkies‬

A post shared by Kim Kardashian West (@kimkardashian) on

One of the last times that Kim had a hair colour remotely similar to this sultry honey blonde was back in 2013 when she first started dating her now hubby, Kanye West.

kim kardashian, hair, beauty, blonde, instagram
RAYMOND HALL / GETTY IMAGES
kim kardashian, hair, beauty, blonde, instagram
JASON LAVERIS / GETTY IMAGES

Will Kim keep the hair colour for more than five seconds? Only time will tell, but Kim seems to be having a good time with it for now. ‘So Kylie and Khloé thought that they were going to beat me to this hair colour,’ she said on her Instagram Stories. ‘I got em!’.

This post originally appeared on Cosmopolitan.com.

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