4 Ways to Extend the Life of Your Bold New Hair Colour

Look lovely for longer ❤️ 💜 💙 💚 💛

Ah, there’s nothing like the feeling of a fresh, new hair colour! It can totally transform your look, have you hoping (for once) that you bump into your ex and justify plenty of unashamed selfies.

There are many new and innovative hair-colour products on the market that can give us the bold and trendy colours we love.


But you know what’s a less-amazing feeling? When you hop in the shower to wash it for the first time after having it dyed, and emerge with it looking drab. All that colour DOWN THE DRAIN!


All semi-permanent hair colours fade over time. Sad but true. How long it takes depends on a number of factors, ranging from the quality of the product itself to how you look after it. The latter you have more control over – here’s what you can do to extend the life of your fabulous new hair colour.

 1 Check Your Products

Master stylist and co-owner of Tanaz Hair, Shelene Shaer knows what’s up when it comes to keeping colour fresh. ‘The first step is investing in a good shampoo, as you want to clean the hair without stripping colour,’ she explains. ‘The second step is using an equally good conditioner as this is what keeps hair moisturised, seals the cuticle and increases shine.’ The L’Oréal Vitamino Color Shampoo & Conditioner Bundle is designed specifically for colour-treated hair and prolongs the intensity and length of your dye job.

2 Not Too Hot

Heat damages hair. We all know this. So it should come as no surprise that it can also make your hair colour look ‘meh’ if you are frequently using hot styling tools. ‘Heat can burn and dull the hair, which can wreak havoc with your new colour,’ says Shelene, which is why, when using styling tools, try to avoid using the hottest setting. The ghd AIR® Hairdryer allows you to control the temperature so that you can keep your hair looking healthy and lush.

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ghd AIR® Hairdryer / R1 709.10

3 Protect Yo’self

Sun exposure is just as bad for our hair as it is for our skin. True story! ‘If you are going to be spending time outdoors, wear a hat as often as possible,’ advises Shelene. Before you even put one on, it’s a good idea to use a spray that can protect hair from damaging UV rays. The OGX Ever Straight Brazilian Keratin Therapy Flat Iron Spray is not only effective but it smells great too.

4 Get a snip

You may not think that getting a haircut will enhance your colour but it’s all down to illusion. Why? Because it just makes your hair look better. ‘A cut or trim is a fantastic way to extend the life of a colour,’ says Shelene. ‘Try to separate those two services as hair ALWAYS looks freshly coloured after a good cut.’ The pro has spoken!

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