How to: Apply Your Skincare Products Correctly

Because there IS a right and a wrong way

So you’ve got a grown-up skincare routine and the fancy products to go with it – great! But did you know that ALL THIS is futile if you aren’t applying them correctly? We know what you’re thinking: ‘UGH, one more annoying thing to worry about!’


But don’t sweat it – we got you. Here’s how it’s done.

Step 1: Remover

This might be a no-brainer, but if you don’t remove your makeup thoroughly, you will get clogged pores, breakouts and even fine lines. True story. Whether you use gentle facial wipes, micellar water or a dedicated makeup remover, there are loads of options, so no excuse to not get it off good and proper. Just be careful around those lashes!


Step 2: Cleanser

Once you have removed your cosmetic build-up, you can move on to the next step, which is cleansing your face. Oil cleansers are great for most skin types – even oily ones – while milky cleansers help soothe dry skin, and gel or foam cleansers do well for normal or acne-prone skin. Take you pick! Apply the cleanser directly onto your face rather than onto a sponge or facecloth as they will absorb a lot of the product. Massage into the skin for a couple of minutes with your fingers tips and rinse.

Step 3: Mask

If you are partial to the occasional face mask – and you should be – this is the time to apply it. But it depends on what type of mask it is. If it is a cream or clay mask that you wipe or wash off afterwards, then you apply it before you use your toner directly after cleansing. If it is a sheet mask, then you apply it after using toner and you can forego the serum by massaging the remaining juices left on your skin from the mask into your skin.


Step 4: Toner

Is your face feeling nice and clean now? Good – that means it’s time for toner. What toner does is to restore the pH balance of the skin so that you don’t succumb to any zits. While some toners are packaged in spray bottles, they are not as effective at removing any cleanser or grime residue that may be clinging to your skin. The best way to use it is to dispense some onto a cotton pad and to swipe it over your face and neck. Another tip: opt for a toner that doesn’t contain alcohol, as it will make your skin dry and tight.

Step 5: Serum

If you haven’t started using serum, stop reading and go and get one immediately! What makes them different from moisturiser is that they contain a higher concentration of active ingredients and they are better at penetrating the skin so that they can get to work. Which is what you want. The key to making sure they are effective is to apply it when your skin is still damp as it is more permeable then. There are loads of different types of serums available that cater to any and all skin types, so you can choose one that is right for you.


Step 6: Moisturise

One of the most crucial ways to make sure that your skin is happy and healthy is to make sure that you use moisturiser twice a day. Pick one that suits your skin type and that contains active ingredients to treat whatever ails you. If you have very dry skin, invest in a richer cream rather than layering a regular one because this can lead to clogged pores and pimples which is not the desired effect. And another thing, don’t forget your neck. This is an extension of your face and the skin in this area needs just as much TLC to look and feel great.

Step 7: Sunscreen

Many moisturisers these days contain some level of SPF. If yours doesn’t, or if it is very low, you need to apply a sunscreen after your moisturiser to make sure that you are protected from the sun’s harsh rays. This is Africa, and the sun here doesn’t play, so slather it on well and, if it’s warm and you are going to be spending time outdoors, reapply every few hours. If you don’t, you stand a chance to age prematurely and to even develop skin cancer. Really. Use it – your skin will thank you for it.


Your best face ever is only a few steps away. Glad to be of service. 😉

Read more beauty

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