Those in the know have all been aware that *something* has been going on with Edgars for the last while. In fact, since July last year there have been some exciting things in the pipeline, and finally, this national mega-retailer has unveiled what they have been working on all this time. Hold on to your wallets, because Edgars Beauty is officially here!
Hello Edgars Beauty!
You may have been familiar with Red Square – Edgar’s former beauty division – but their new-and-improved department is offering buyers even more, in terms of what they offer and the overall shopping experience. They wanted to create an environment where beauty fanatics could ignite their senses through touch, feel and smell. This sure beats picking up packaged products and hoping for the best when you test the shades at home! This new space is a haven for all things beauty and home to some of the most coveted and exclusive international brands, ranging from budget buys to designer splurges. In other words, there really is something for everyone.
And just in case you think that this concept was created by the brand alone, you’d be wrong. Years of data and customer research went into Edgars Beauty so that they could give the people exactly what they want. Who says that big corporations don’t care about their consumers? ‘As a brand, we’re creating more and more space for our customers to express themselves as individuals,’ says Mike Elliott, Edgars CEO. ‘And what better way to self-express than through the playfulness of beauty?’ Our sentiments exactly!
So what can you expect at the new Edgars Beauty stores? A more open space, a fresh new look and feel as well as energised staff who have received extensive training to help you pick the perfect products for your hair, skin and body. There will even be new, exciting services on offer so you leave the store looking and feeling better than you did when you went in. Sounds like our fave kind of shopping experience!
We’d say ‘don’t spend all your money in one place’ but you might not have a choice. Happy spending!
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