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COSMO Beauty Editor Tests Out the R99.95 Foundation That Beauty Bloggers Swear by

It’s even been tested under seven different types of light to make your selfie game on point.

When we heard that the brand new Photofocus foundation by wet n wild® was tested via 700 real-life selfies under seven light conditions both with and without the use of a flash, we were like, dayum?! 700 selfies can’t be wrong, right? Well in our books, nothing’s really been tested until COSMO tries it, and our beauty editor Aphiwe Khambule was eager to get involved, so we got on it.

But first – the facts. Photofocus foundation is available in 13 shades (finally, a product that caters to lighter-than-average and darker-than-average skin tones!). The finish is flawless and photo-ready with a formula that goes on smoothly and creates a matte look and feel. But we’ll let Aphiwe tell you more about that…

Goodbye Photo Flashback

We’re clapping back at flashback with this fire foundation. ICYDK, flashback is that thing that happens when unseen white particles in face makeup reflect the light that is emitted by flash photography, creating a white cast. Ever looked like you’ve just seen a ghost, or worse – that you are a ghost, when all you were doing was snapping a pic of you and your bestie? That’s flashback. And it’s not a vibe. Good news though – with the Photofocus foundation by wet n wild®, flashback never happens. A panel of women tried this theory out under seven different lighting conditions and proved it 100% (Clear Blue Sunlit Sky, Outdoors PM, Indoors PM, Electronic Flash, Fluorescent Light, Bathroom Light and Nightclub Light).

Aphiwe’s Verdict

  • Product: If you’re looking for foundation that aces your coverage without breaking your bank, then you’ll love this! The wet n wild® foundation is a non-blurring, oil-absorbing foundation that provides a matte finish and has a high-tech light-adjusting formula to give you that picture-perfect finish.
  • Packaging: The foundation comes in a glass bottle that’s perfect for your handbag.  It’s the first foundation I’ve used that has a spatula applicator, which is pretty handy to help you map out where you want to apply your foundation.
  • Texture: It offers medium coverage that is easily buildable. The texture is creamy with a matte and natural finish.

‘This foundation literally blurs out any imperfection and is a real-life Instagram filter. The best part? The price is perfection. Sold!’

Love what you’re reading? We knew you would. That’s why we’ll be running an amazing activation that will turn you into a COSMO cover girl and let you get your makeup did using Photofocus Foundation.

You in? Watch this space for how to get in on the action. More info coming soon…

Photofocus Foundation by wet n wild® retails at R99.95 and is available at Clicks stores nationwide. Connect with wet n wild® on social media:

Facebook: @wetnwildsouthafrica

Instagram: @wetnwildsouthafrica

This post was sponsored by wet n wild®.

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