Now that social distancing is a reality and something we’ll probably have to get used to, many hairdressers and stylists have had to close shop. It has left half of the world living life looking like Edward Scissorhands on a bad hair day. Lucky for some, Bleach London – a hair colour specialist chain in the UK – has come up with an innovative solution to keep in touch with their client base for better hair days at home.
The special initiative was inspired by the need for expert advice requested by clients who would usually get their hair coloured in Bleach London hair salons or using their products. The brand has partnered with celebrities and hair experts to host what they call ‘Hair Parties’.
Gaining access to this virtual event is as easy as buying Bleach London products. Each expert and celebrity gets to share what they have learnt from their own experiences with hurrr. Guests can expect chats from the likes of Bleach London’s creative director Alex Brownsell and celebrity clients like Georgia Jagger and Pixie Geldof. Their 20 expert stylists will also host chats about treating and dying hair based on hair type and texture (we love an inclusive babe).
In your own time
If you can’t catch the live sessions, there is a Hair Party webpage where you can get virtual advice. Here, they try to get a little lowdown about the type of hair you have, texture, colour, length, THE WORKS, all based on their colour system (gotta stay on brand, honey). That way they can provide you with a solution tailored for your specific hair needs.
View this post on Instagram
Day 14 quarantine hair got u feeling…meh? We’ve finally brought the BLEACH salon to u, complete with stylist expertise and posi party vibez. Head to chat.bleachlondon.com to take our hair-sonality quiz, bag ur party pack and receive a *VERY* exclusive invite to our first #BleachHairParty this Saturday w/ @georgiamayjagger, @pixiegeldof, @nicholasgrimshaw, @meshhenry, and hosted by @alexbrownsell. See you on Zoooom 👋
This has honestly become the next best alternative to making sure that your at-home hair treatments and colouring run smoothly. We love to stan a forward-thinking brand that’s making the most out of the world’s current sich. Wonder when we’ll see our first virtual chat hairdresser in SA? (*wink wink* to all the hair brands out there).
Read more beauty